Language And Culture In Organization And Consumer Behaviors

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field."--Résumé de l'éditeur.

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, The University of Sydney, 42 entries in the bibliography, language: English, abstract: The culture concept evolved to conceptualize humankind's diversity, it asserts that we socially construct different understandings of nature and hence of the reality that surrounds us (Buchanan & Huczynski, 2004). Culture is ubiquitous, exists everywhere and has a significant influence. It affects not only the visible parts of individuals (behaviour and action) but also the invisible ones (beliefs and values). This complex interaction, which takes place on different levels, between individuals and groups within and with other organisations, can be seen as the primary determinant of behaviour in the workplace. The patterns of interaction between people and the external surroundings represent a complex environment which influences behaviour in organisations. Therefore, more and more managers are talking about changing their culture, creating a new culture, figuring out the impact of their culture, or preserving their culture. In this paper, the main focus is to define organizational culture and determine its influences on companies' performance. Firstly, there are several related questions that will be discussed: What is organizational culture? What are the key elements of it? How is it formed and can it be managed to contribute to a firm's performance? Secondly, we take a closer look at Google's organizational culture and research, to discover whether there is a link between its culture and its performance. Finally, a conclusion is drawn about the culture-performance link and the difficulties associated with this topic.

`Makes fascinating reading and at the same time provides a good grounding in the study of the language of organizations, both for those who know little of the area and for those who are looking for a comprehensive overview of the field. Overall I would warmly recommend this book as an asset for students and teachers of organizational behaviour and for those with a general interest in the way in which language shapes our lives and work′ - Organization Studies `The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective′ - Virginia Valentine, Semiotic Solutions, London `The authors are able to apply their personal fascination with language to give students insights into organisational behaviour that significantly surpasses what is normally achieved by the tired old rituals of standard organizational behaviour texts and teaching′ - Tony Watson, Nottingham Trent University Taking issue with functional approaches to communication, Understanding Organizations through Language offers a viable alternative based on `webs of meaning′. Instead of viewing communication as a thing that can be unproblematically controlled and managed, the authors use semiology as a theoretical bedrock to develop a new metaphor for communication. Understanding Organizations through Language applies this approach to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication. Spanning the gap between highly theoretical organization studies texts and highly prescriptive communication texts, the book talks to the reader in a sophisticated yet approachable style. This style is complemented by a range of examples, activities and mini case studies. Also included are chapter summaries and further reading suggestions, making this a useful text for both academics and students. Advanced undergraduates and postgraduates will utilize this book for any course dealing with communication, particularly courses in HRM and organizational behaviour.

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Learn to: Understand how consumers make purchase decisions Develop more effective marketing campaigns Speak directly to your customers' needs Gain customer loyalty in a competitive marketplace Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more. Why do they buy? understand the decision-making process consumers go through when considering a purchase Apply behavior to marketing learn the 4Ps of marketing and how consumer behavior plays a role in each Gain a deeper understanding of the individual consumer gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions Explore external influences on customers from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected Craft your marketing strategy use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets Implement your plan create powerful positioning strategies and reach customers where they're at with a message that motivates them Open the book and find: Actionable, real-world insight and advice Tips to help you lead consumers from attention to action Research techniques and marketing tips How self-concepts and lifestyle change consumer behavior Methods for cultivating repeat business and loyalty Ways to protect against consumer misbehavior Advice on encouraging new product adoption Ten ways to enhance customer satisfaction