Language Management

This book was the first book to present a specific theory of language management.

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.

This book provides a comprehensive account of language management and planning at Confucius Institutes in the UK, implementing an ethnographic approach grounded in language management theory. As a global language promotion organization, Confucius Institutes have previously been discussed in the literature with respect to socio-political issues, but this volume will shed particular light on their role in shaping and informing Chinese language policy, at both the institutional and individual classroom level. The book focuses specifically on Confucius Institutes in the UK, demonstrating how language teaching practice in these organizations is informed and shaped not only by organizational paradigms but local language needs and institutional attitudes of host institutions. In turn, Li highlights these organizations’ unique position in a multilingual region such as the UK can offer new insights into language management by illustrating their roles as platforms for both individuals and institutions to become involved in the making and implementation of language policy. This volume will be of particular interest to students and researchers in language policy and planning, language education, applied linguistics, and Chinese linguistics.

In recent years there has been increased interest in examining the treatment of language problems across different levels of society, ranging from individual interactional issues to language policy and planning at the national or supra-national level. Among the various approaches to tackle this issue, Language Management Theory (LMT) provides a framework to address behaviour towards language problems on differet levels explicitly and comprehensively. Using LMT as a unifying theoretical concept, the chapters in this volume examine the links between micro and macro dimensions in their analyses of a variety of language problems in Asian and European contexts. This body of work illustrates that the LMT framework is able to show the characteristics of different dimensions clearly, especially when combined with a conceptualization of the micro and macro as a continuum of intertwining elements. This volume will appeal both to those interested in language policy and planning as well as those interested in interaction between speakers from different language backgrounds.

The authors of this volume analyze language contact situations emerging in East and Central Europe, Australia, and Japan. The individual chapters focus on language problems which appear in concrete interactions between speakers of various languages. The objective of the book is to demonstrate the capacity of the language management framework on the basis of highly diversified empirical material and thus aid in the solving of similar language problems which arise in different types of intercultural contact. The chapters contribute to the forming of a new approach to the processes underlying linguistic diversity, covering both its micro and macro aspects.

Appendix 2 Non-standard language in Lu Xun's works: Zi and Ci -- Appendix 3 Old words gaining new meanings in cyber space -- Appendix 4 Old words restructuring semantic relations -- References -- Index

This text covers the language situation in Hungary, Finland, and Sweden explaining linguistic diversity, historical and political contexts, including language-in-education planning; and the roles of the media, of religion, and of minority and migrant languages. The authors have been participants in the language planning context in these polities.

Changing socio-political landscapes, the dynamics of "glocalization", among other factors, are spawning new policy attitudes towards multilingualism, and putting language planning on the map. With respect to terminology, this book suggests that to be relevant and sustainable, language planning would have to define its mission as the deregulation of access to specialized knowledge, and correspondingly be founded on substantially different methods and theoretical bases: epistemology and ontology of specialized domains; research on language for special purposes (LSP) and collocations; corpus linguistics; and language engineering technologies.