Latina Magazine

This book brings together contemporary and exciting research within communication and Latina/o studies. Written in a clear, accessible manner and based on original research drawn from a broad range of paradigms - from textual analysis to reception studies and political economy - Latina/o Communication Studies Today provides an invaluable resource and excellent case studies for those already conducting research and teaching in Latina/o communication studies. The media studied include radio, television, cinema, magazines, and newspapers.

This richly ethnographic book explores the relationship between migration and popular culture through a case study of the consumption practices of working-class, transnational Latina teens. While everyday practices are examined at the local level, the processes of identity construction that Vargas seeks to address are akin to those created by diasporic youth around the world. The book is suitable for graduate and upper-level undergraduate courses in Latina/o communication studies and international/global communication. Scholars researching youth will also find the book of particular interest.

For nearly a decade, The Latina's Bible has been the go-to guide for Latinas everywhere. In this updated and expanded edition, author Sandra Guzman continues to use her trademark warmth, humor, and wisdom to explore a wide range of topics, from dating and sexuality to family and career. The New Latina's Bible charts new territory, adding chapters that cover important issues such as sexual abuse, domestic and dating violence, interracial love, and gender identity. Guzman once again provides a hip, empowering, highly readable guide for women who are facing the trials and joys of living and loving as twenty-first century Latinas.

In this empowering guide, Dr. Ana Nogales encourages Latinas to move beyond their expected roles and become the women they wish to be by embracing the seven traits they inherit naturally from their Latino culture: Espíritu Creativo (Creative Spirit) The Aguantadora's (Survivor's) Passionate Determination The Comadre's (Girlfriend's) Networking Ability The Diplomática's (Diplomat's) Discretion The Atrevida's (Risktaker's) Courage The Malabarista's (Multitasker's) Balance La Reina's (A Diva's) Confidence Each chapter features an interactive element, including a quiz to determine how strong each attribute is in the reader's own personality, plus exercises to reinforce each trait. Filled with the personal stories of successful Latinas, including novelist Isabelle Allende, TV journalist Cristina Saralegui, Congresswomen Loretta and Linda Sánchez, Latina magazine founder Christy Haubegger, and entertainer Jaci Velásquez, Latina Power inspires readers to vigorously pursue their own dreams.

CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

Latina Outsiders Remaking Latina Identity is an exploration of Latinas on the periphery of both Latina culture and mainstream culture in the United States. Whether they are deliberately rejected or whether they choose to reject sexist, classist, or racist practices within their cultures, the subjects of these articles, essays, short fiction, poems, testimonios, and visual art demonstrate the value of their experience. Ultimately, the outsider experience influences what the larger culture adopts, demonstrating that a different perspective is key to remaking Latina identity. Outside perspectives include those of queer, indigenous, Afro-Latina, activist, and differently-abled individuals. By challenging stereotypes and revealing the diverse range of narratives that make up the Latina experience, Latina Outsiders Remaking Latina Identity will expand and deepen notions of the Latina identity for students and researchers of Women’s, Gender and Sexuality Studies.