Library Survey Team Report

This report looks closely at how public libraries monitor and asses their public reputations and market their services to the broader public. The study looks closely at how public libraries study and assess their reputation with their constituency reach out to them in the library, over the internet, and through all the means available to them. The study presents detailed quantitative data on public library spending on public relations, as well as their use of internet sites and tools such as Facebook, Twitter, Pinterest, YouTube and other sites to engage their audience. The study also presents its findings on a communications and website strategy and traditional means of reaching out such as children’s storytelling, theatrical and musical events, library newsletters, library friends’ groups, book sales, contests and other means of reaching out and engaging the public. In addition, the report presents detailed data and commentary on library use of focus groups and surveys. Data in the report is broken out by size of library budget, size of service area, per capita income of service area and other criteria.

Instead of using expensive off-the-shelf surveys or relying on a poorly worded survey, read Making Surveys Work for Your Library and design your own that collect actionable data. Library listservs and websites are littered with examples of surveys that are too long, freighted with complex language, and generally poorly designed. The survey, however, is a widely used tool that has great potential if designed well. Libraries can implement surveys for a variety of purposes, including planning, program evaluation, collection development, and space design. Making Surveys Work for Your Library: Guidance, Instructions, and Examples offers librarians a contemporary and practical approach to creating surveys that answer authentic questions about library users. Miller and Hinnant have experience designing, deploying, and analyzing quantitative and qualitative data from large-scale, web-based user surveys of library patrons as well as smaller survey instruments targeted to special populations. Here, they offer library professionals a guide to developing—and examples of—concise surveys that gather the data they need to make evidence-based decisions, define the scope of future research, and understand their patrons.

Instead of using expensive off-the-shelf surveys or relying on a poorly worded survey, read Making Surveys Work for Your Library and design your own that collect actionable data. Library listservs and websites are littered with examples of surveys that are too long, freighted with complex language, and generally poorly designed. The survey, however, is a widely used tool that has great potential if designed well. Libraries can implement surveys for a variety of purposes, including planning, program evaluation, collection development, and space design. Making Surveys Work for Your Library: Guidance, Instructions, and Examples offers librarians a contemporary and practical approach to creating surveys that answer authentic questions about library users. Miller and Hinnant have experience designing, deploying, and analyzing quantitative and qualitative data from large-scale, web-based user surveys of library patrons as well as smaller survey instruments targeted to special populations. Here, they offer library professionals a guide to developing—and examples of—concise surveys that gather the data they need to make evidence-based decisions, define the scope of future research, and understand their patrons.