Likeable Business Why Today S Consumers Demand More And How Leaders Can Deliver

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire. In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you're in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you. Here, through 53 bite-sized, easy-to-execute, and often counterintuitive tips, you’ll learn to master the 11 People Skills that will get you more of what you want at work, at home, and in life. For example, you’ll learn: · The single most important question you can ever ask to win attention in a meeting · The one simple key to networking that nobody talks about · How to remain top of mind for thousands of people, everyday · Why it usually pays to be the one to give the bad news · How to blow off the right people · And why, when in doubt, buy him a Bonsai A book best described as “How to Win Friends and Influence People for today’s world,” The Art of People shows how to charm and win over anyone to be more successful at work and outside of it.

Discover time-tested strategies to growing a successful business and leading a team—without sacrificing your personal life. The key is delegation. Drawing on his own experience launching and scaling multiple companies, New York Times bestselling author Dave Kerpen shares the secrets of how you can shift your mindset (and your workload) to focus on the things that are most important for your business, your employees, and you. With the rise of remote work, the gig economy, AI, and social media, the boundaries between work and home are dissolving, leaving workplace leaders with less time for themselves than ever before. Featuring real-life examples and prompts for goal setting, Get Over Yourself is a blueprint to help readers become master delegators by learning how to: Embrace delegation as a strategy for long-term growth and success Avoid common challenges faced by small business owners and corporate leaders Navigate the changing work landscape, including remote work, hybrid work, ChatGPT, and the gig economy Choose the right people for your team and encourage a workplace of trust and autonomy Create a healthy, sustainable work-life balance in today’s dynamic work environment Build a business that serves your life, not a life that serves your business Get Over Yourself is an evergreen guide for entrepreneurs, small business owners, and leaders growing their businesses in a new world. By shifting your mindset in small, impactful ways, you can reclaim your time with peace of mind and turn your attention to what matters most.

The purpose of this book is to introduce you in considerable detail to what we call the ‘co-operative enterprise’, and to explore with you the broader question of why co-operatives are important in today’s world. This is not a “how to” book, in the normal sense. It is however (we hope) an excellent foundation upon which to broaden your understanding and appreciation of co-operative forms of enterprise, not only in your country - but around the globe. You will learn why co-operation works and also see why sometimes it may not work, and you will learn about best practices and success factors within co-operatives. If you are an employee, a manager, or an elected official within a co-operative, you will also learn about why and how leadership and management effectiveness are different in co-operative forms of enterprise. The book is divided into five parts. The first part is called “Setting the Stage”, and contains two chapters. The first chapter introduces the reader to the nature of co-operation, while the second chapter looks at the evolution of co-operation all the way from social movements to business systems of enterprise. The second part is entitled “How Co-operatives Are Different” and begins by presenting what we call the “co-operative value proposition”. The third and fourth chapters provide details on the difference between the co-operative sector, the private sector, and the public sector. Chapter Five describes why and how leadership and management effectiveness are different in a co-operative. The third part is entitled “Co-operatives Today” and it includes three chapters. Chapter Six describes “National and International Co-operative Development”, and Chapter Seven looks at the role co-operatives have played and are playing in “Wealth Creation, Community Development ,and Poverty Reduction” around the globe. The last chapter in this section describes the “Pivotal Role for Government in Enabling Development.” Part Four is entitled “Building a Better World” and it includes three chapters. The first chapter, Chapter Nine is entitled “Some Strategies and Tactics for Success”. Chapter Ten is entitled “Towards a World Vision for Co-operatives”. Chapter Eleven is “The Challenges and Opportunities Ahead”, and it invites and challenges readers - and all co-operators - to seriously imagine what the future might be for co-operative forms of enterprise. No small undertaking to be sure! Just for fun we have included a final part called “Everything Else Co-operative” into which we cram additional co-operative website links and interesting content which we think you might like and which didn’t exactly seem to fit anywhere else. You decide! We also include some of our parting after thoughts (post scripts) in this section.

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

In what promises to become an "Omnivore's Dilemma" for dog lovers—breed devotees and adoption advocates alike—The Dog Merchants is the first book to explain the complex and often surprisingly similar business practices that extend from the American Kennel Club to local shelters, from Westminster champions to dog auctions.Without judging dog lovers of any stripe, The Dog Merchants makes it clear that money spent among these dog merchants has real-world effects on people and canines. Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry.Kavin’s goal is to advance the conversation about how all dogs are treated, from puppy mills to high-kill shelters. She shows that a great deal can be improved by understanding the business practices behind selling dogs of all kinds. Instead of pitting rescue and purebred people against each other, The Dog Merchants shows how all dog lovers can come together, with one voice as consumers, on behalf of all our beloved companions.

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.” Seth Godin, author of Poke the Box “Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.” Scott Monty, Global Digital Communications, Ford Motor Company “Dave gives you what you need: Practical, specific how-to advice to get people talking about you." Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking