Live Visuals

This volume surveys the key histories, theories and practice of artists, musicians, filmmakers, designers, architects and technologists that have worked and continue to work with visual material in real time. Covering a wide historical period from Pythagoras’s mathematics of music and colour in ancient Greece, to Castel’s ocular harpsichord in the 18th century, to the visual music of the mid-20th century, to the liquid light shows of the 1960s and finally to the virtual reality and projection mapping of the present moment, Live Visuals is both an overarching history of real-time visuals and audio-visual art and a crucial source for understanding the various theories about audio-visual synchronization. With the inclusion of an overview of various forms of contemporary practice in Live Visuals culture – from VJing to immersive environments, architecture to design – Live Visuals also presents the key ideas of practitioners who work with the visual in a live context. This book will appeal to a wide range of scholars, students, artists, designers and enthusiasts. It will particularly interest VJs, DJs, electronic musicians, filmmakers, interaction designers and technologists.

Online Video Marketing has again breached a new level . Video has been very accessible to anyone with internet access, both to watch and to produce. While the technology is trending towards higher quality video on a professional level ,but with new enhancement , its ease of use has made it possible for anyone to hop onto their laptop and create their own video in under an hour The global live video streaming market is estimated to reach $128 billion by 2026 and is one of the most valuable vehicles for marketers and brand advertising. Live streaming on social media is a relatively new phenomenon but more and more brands are adapting their social media strategies and influencer marketing strategies. Many Online Marketers are doing a crossover to social live video streaming and the trend is catching steam. Live video streaming differs from video content in that video content is recorded and accessed directly by the user. It takes the form of a broadcast in which the creator videos be transferred simultaneously to several users. A live video stream transmits the video in real time over the Internet. You don’t need to be ‘sold’ on the reasons why you need a video marketing strategy, but let’s be real, it feels daunting to even start. Creating video content sounds simple enough on paper but when it comes down to actually whipping out your iPhone and going Live . Where do you even start? Yes, it can be intimidating thinking of yourself as the star of your videos; however, is there a better way to reach your ideal audience and showcase your coaching style AND expertise all at the same time? Remember, don’t overthink this process. You don’t need a fully equipped studio, nor do you need a hair and makeup team. Everyday people film millions of videos by simply hitting the Record button on their smart phones. Give it a try…I bet you’ll be surprised at how easy the whole process is. With a well crafted workbook as your guidance ,this book will guide readers to explore with the type of content they wish to record and publish , get some decent feedback or measure on analytics about what types of video perform best for you. Are you ready to get started?

Electronic Visual Music is a comprehensive guide to the composition and performance of visual music, and an essential text for those wanting to explore the history, current practice, performance strategies, compositional methodologies and practical techniques for conceiving and creating electronic visual music. Beginning with historical perspectives to inspire the reader to work creatively and develop their own individual style, visual music theory is then discussed in an accessible form, providing a series of strategies for implementing ideas. Including interviews with current practitioners, Electronic Visual Music provides insight into contemporary working methods and gives a snapshot of the state of the art in this ever-evolving creative discipline. This book is a valuable resource for artists and practitioners, as well as students, educators and researchers working in disciplines such as music composition, music production, video arts, animation and related media arts, who are interested in informing their own work and learning new strategies and techniques for exploration and creative expression of electronic visual music.

The first comprehensive introduction to the origins, aspirations, and evolution of live coding. Performative, improvised, on the fly: live coding is about how people interact with the world and each other via code. In the last few decades, live coding has emerged as a dynamic creative practice gaining attention across cultural and technical fields—from music and the visual arts through to computer science. Live Coding: A User’s Manual is the first comprehensive introduction to the practice, and a broader cultural commentary on the potential for live coding to open up deeper questions about contemporary cultural production and computational culture. This multi-authored book—by artists and musicians, software designers, and researchers—provides a practice-focused account of the origins, aspirations, and evolution of live coding, including expositions from a wide range of live coding practitioners. In a more conceptual register, the authors consider liveness, temporality, and knowledge in relation to live coding, alongside speculating on the practice’s future forms.

As if John Berger's Ways of Seeing was re-written for the 21st century, Alexis L. Boylan crafts a guide for navigating the complexities of visual culture in this concise introduction. The visual surrounds us, some of it invited, most of it not. In this visual environment, everything we see--art, color, the moon, a skyscraper, a stop sign, a political poster, rising sea levels, a photograph of Kim Kardashian West--somehow becomes legible, normalized, accessible. How does this happen? How do we live and move in our visual environments? This volume offers a guide for navigating the complexities of visual culture, outlining strategies for thinking about what it means to look and see--and what is at stake in doing so.

Innovation in Music: Future Opportunities brings together cutting-edge research on new innovations in the field of music production, technology, performance and business. Including contributions from a host of well-respected researchers and practitioners, this volume provides crucial coverage on a range of topics from cybersecurity, to accessible music technology, performance techniques and the role of talent shows within music business. Innovation in Music: Future Opportunities is the perfect companion for professionals and researchers alike with an interest in the music industry.

Music videos promote popular artists in cultural forms that circulate widely across social media networks. With the advent of YouTube in 2005 and the proliferation of handheld technologies and social networking sites, the music video has become available to millions worldwide, and continues to serve as a fertile platform for the debate of issues and themes in popular culture. This volume of essays serves as a foundational handbook for the study and interpretation of the popular music video, with the specific aim of examining the industry contexts, cultural concepts, and aesthetic materials that videos rely upon in order to be both intelligible and meaningful. Easily accessible to viewers in everyday life, music videos offer profound cultural interventions and negotiations while traversing a range of media forms. From a variety of unique perspectives, the contributors to this volume undertake discussions that open up new avenues for exploring the creative changes and developments in music video production. With chapters that address music video authorship, distribution, cultural representations, mediations, aesthetics, and discourses, this study signals a major initiative to provide a deeper understanding of the intersecting and interdisciplinary approaches that are invoked in the analysis of this popular and influential musical form.

MuVi4 is part of the Fifth International Congress “Synaesthesia: Science & Art” Palacio Abacial and Convento Capuchinos, Alcalá la Real, Jaén, Spain, 16-19th May 2015 Museo Casa de lo Tiros, Granada, 19-23th May 2015