The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management
Author: Tonino Pencarelli,Fabio Forlani
Publsiher: Unknown
Total Pages: 135
Release: 2018
Genre: Marketing
ISBN: 3319775510

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.

Law as Logic and Experience

Law as Logic and Experience
Author: Max Radin
Publsiher: The Lawbook Exchange, Ltd.
Total Pages: 196
Release: 2000
Genre: Experience
ISBN: 9781584770084

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Radin, Max. Law as Logic and Experience. New Haven: Yale University Press, 1940. ix, [1], 171 pp. Reprinted 2000 by The Lawbook Exchange, Ltd. LCCN 99-30670. ISBN 1-58477-008-2. Cloth. $55. * "Although this volume does not purport to be a serious contribution to legal science or to legal philosophy, it is full of the mellow wisdom, the gracious erudition, the provoking phrase, and the human sympathy that make almost anything that Max Radin says or writes worth pondering. It presents a series of lectures on two texts: the dictum of Coke, J. 'Reason is the life of the law,' and the dissenting opinion of Holmes, J., 'The life of the law has not been logic, it has been experience.'" Felix S. Cohen, Harvard Law Review 54:711. Marke, A Catalogue of the Law Collection of New York University (1953) 924.

Logic and Experience

Logic and Experience
Author: William P. LaPiana
Publsiher: Oxford University Press
Total Pages: 265
Release: 1994-01-20
Genre: Law
ISBN: 9780195359954

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The 19th century saw dramatic changes in the legal education system in the United States. Before the Civil War, lawyers learned their trade primarily through apprenticeship and self-directed study. By the end of the 19th century, the modern legal education system which was developed primarily by Dean Christopher Langdell at Harvard was in place: a bachelor's degree was required for admission to the new model law school, and a law degree was promoted as the best preparation for admission to the bar. William P. LaPiana provides an in-depth study of the intellectual history of the transformation of American legal education during this period. In the process, he offers a revisionist portrait of Langdell, the Dean of Harvard Law School from 1870 to 1900, and the earliest proponent for the modern method of legal education, as well as portraying for the first time the opposition to the changes at Harvard.

The Fallacy Detective

The Fallacy Detective
Author: Nathaniel Bluedorn,Hans Bluedorn
Publsiher: Unknown
Total Pages: 260
Release: 2015-04-04
Genre: Philosophy
ISBN: 0974531596

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The Fallacy Detective has been the best selling text for teaching logical fallacies and introduction to logic for over 15 years. "Can learning logic be fun? With The Fallacy Detective it appears that it can be. I thoroughly enjoyed this book and would recommend it to anyone who wants to improve his reasoning skills."--Tim Challies, curriculum reviewer "Cartoon and comic illustrations, humorous examples, and a very reader-friendly writing style make this the sort of course students will enjoy."--Cathy Duffy, homeschool curriculum reviewer "I really like The Fallacy Detective because it has funny cartoons, silly stories, and teaches you a lot!"--11 Year Old What is a fallacy? A fallacy is an error in logic a place where someone has made a mistake in his thinking. This is a handy book for learning to spot common errors in reasoning. - For ages twelve through adult. - Fun to use -- learn skills you can use right away. - Peanuts, Dilbert, and Calvin and Hobbes cartoons. - Includes The Fallacy Detective Game. - Exercises with answer key.

Experience and Judgment

Experience and Judgment
Author: Edmund Husserl
Publsiher: Northwestern University Press
Total Pages: 443
Release: 1975-06-01
Genre: Philosophy
ISBN: 9780810133075

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In Experience and Judgment, Husserl explores the problems of contemporary philosophy of language and the constitution of logical forms. He argues that, even at its most abstract, logic demands an underlying theory of experience. Husserl sketches out a genealogy of logic in three parts: Part I examines prepredicative experience, Part II the structure of predicative thought as such, and Part III the origin of general conceptual thought. This volume provides an articulate restatement of many of the themes of Husserlian phenomenology.

Logic Epistemology and the Unity of Science

Logic  Epistemology  and the Unity of Science
Author: Shahid Rahman,John Symons,Dov M. Gabbay,jean paul van bendegem
Publsiher: Springer Science & Business Media
Total Pages: 618
Release: 2009-03-15
Genre: Philosophy
ISBN: 9781402028083

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The first volume in this new series explores, through extensive co-operation, new ways of achieving the integration of science in all its diversity. The book offers essays from important and influential philosophers in contemporary philosophy, discussing a range of topics from philosophy of science to epistemology, philosophy of logic and game theoretical approaches. It will be of interest to philosophers, computer scientists and all others interested in the scientific rationality.

The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management
Author: Tonino Pencarelli,Fabio Forlani
Publsiher: Springer
Total Pages: 220
Release: 2018-04-13
Genre: Business & Economics
ISBN: 9783319775500

Download The Experience Logic as a New Perspective for Marketing Management Book in PDF, Epub and Kindle

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.

A Mathematical Introduction to Logic

A Mathematical Introduction to Logic
Author: Herbert B. Enderton
Publsiher: Elsevier
Total Pages: 330
Release: 2001-01-23
Genre: Computers
ISBN: 9780080496467

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A Mathematical Introduction to Logic