Longevity Revolution

Pulitzer-prize winning author Dr. Robert Butler coined the term "ageism" and made "Alzheimer's" a familiar word. Now he brings his formidable knowledge and experience in aging issues to a recent and unprecedented achievement: the extension of human life expectancy by thirty years. As Butler shows, our society had not yet adapted to this change. The U.S. has not made a research investment in aging. Only eleven medical schools out of 145 have geriatrics departments compared to England where geriatrics is the number two specialty. We have not solidified private pension plans or strengthened Social Security to ensure that people do not outlive their resources. In this urgent and ultimately optimistic book, Dr. Butler shows why and how we must re-examine our personal and societal approach to aging right now, so that the boomers and the generations that follow may have a financially secure, vigorous, and healthy final chapter life.

The definitive guide to maximizing workforce value, The Talent Revolution exposes work-life longevity as the most influential driver transforming today's workplace - a competitive edge for organizations smart enough to capitalize on it. This is a first - a book that positions older workers as revolutionaries and reveals how organizations that engage employees across all life stages will outperform their competitors. With clarity and specificity, it describes new models, debunks commonly held myths about older workers, demolishes justifications for traditional structures and attitudes, and builds the case for a reset that will help smart companies profit from their intergenerational workforce. Through case studies, metrics, strategies, and tactics, The Talent Revolution explores the impact of workforce demographics on the future of work and provides new, actionable strategies for turning an aging workforce into a competitive advantage.

Pulitzer-prize winning author Dr. Robert Butler coined the term "ageism" and made "Alzheimer's" a familiar word. Now he brings his formidable knowledge and experience in aging issues to a recent and unprecedented achievement: the extension of human life expectancy by thirty years. As Butler shows, our society had not yet adapted to this change. The U.S. has not made a research investment in aging. Only eleven medical schools out of 145 have geriatrics departments compared to England where geriatrics is the number two specialty. We have not solidified private pension plans or strengthened Social Security to ensure that people do not outlive their resources. In this urgent and ultimately optimistic book, Dr. Butler shows why and how we must re-examine our personal and societal approach to aging right now, so that the boomers and the generations that follow may have a financially secure, vigorous, and healthy final chapter life.

Turning a critical eye to what he calls "the implications of mass longevity as a social phenomenon", Roszak counters conventional ideas of elders as burdensome, seeing baby boomers instead as culture's great resource. Includes updated statistics, a new Introduction, and two new chapters on retirement issues and grandparenting.

Pulitzer-prize winning author Dr. Robert Butler coined the term "ageism" and made "Alzheimer's" a familiar word. Now he brings his formidable knowledge and experience in aging issues to a recent and unprecedented achievement: the extension of human life expectancy by thirty years. As Butler shows, our society had not yet adapted to this change. The U.S. has not made a research investment in aging. Only eleven medical schools out of 145 have geriatrics departments compared to England where geriatrics is the number two specialty. We have not solidified private pension plans or strengthened Social Security to ensure that people do not outlive their resources. In this urgent and ultimately optimistic book, Dr. Butler shows why and how we must re-examine our personal and societal approach to aging right now, so that the boomers and the generations that follow may have a financially secure, vigorous, and healthy final chapter life.

Nations around the world are experiencing a spectacular increase in longevity. Society as a whole is being challenged by issues arising from this revolution in longevity. Although the specter of the loneliness and existential suffering of older citizens is such that some people under the age of 65 find it difficult to conceive of a long-term future, persons over 85 have proven that aging does not necessarily preclude a healthy and productive life. Extraordinary progress in both curative and preventive medicine justifies optimism about the quality of life and state of well-being that can be enjoyed even in great old age. We should look to professionals in diverse fields to develop creative solutions to the inevitable issues that will arise with aging. Governments must prepare for the future health of their citizens by making long-term investments to educate all sectors of society in the value of good nutrition, exercise, and lifestyles that enhance well-being throughout life. Also, governments should realize that the main cause of health care expenditure is serious illness which occurs in persons of all ages, and not predominantly in older people. Early detection can help save lives, as well. Health and longevity of life will ultimately end as a political issue. What is needed is long-term government investments necessary for a viable health policy. The question arises: will world leaders be able to commit to such a policy? Two major socioeconomic phenomena may have a regulating effect on this issue. The first is the emergence of pressure groups that have come into being in response to a particular health issue, such as AIDS. The second is the emergence of ethics committees in developed nations that deal solely with health issues.

Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.