Luxury Goods From India

The 50 pieces in this volume, dating from the 15th to the late 19th century, demonstrate all the diversity and skill of Indian craftsmanship"--Jacket.

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.

Economics is a social science concerned mainly with description and analysis of the production, distribution, and consumption of goods and services. Beyond the various theories and models, however, economics has close relationship with day to day life. This book reviews the economic journey of India over the last seventy years, and seeks to stimulate the readers’ thinking on some major issues and potentialities facing the Indian economy. Five main themes flow through the book – India’s potential to be the World’s third largest economic power by 2030, the challenges of socio-economic equity that India faces, the several opportunities that India has in that journey, the critical role of governance, leadership, management and administration, and the importance of mindset changes to power India’s futureeconomic growth. A special focus is laid on the role of government policies and projects in socio-economic development. The book sensitises the readers, including college students in general, and students of economics in particular, to the happenings around us which have significant economic import. The book makes all through its seventy chapters several suggestions to power India’s growth as a global economic superpower, on a plank of socioeconomic equity. This book serves as an expansive thought primer and focussed execution guide for an economically independent and resurgent India.