Machiavelli Marketing And Management

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.

For centuries, Niccolo Machiavelli has been deemed the supreme thinker about survival in the world of politics, but a careful analysis of his writings shows that he was also the ultimate organizational person. He advised the princes of his day to be goal setters, to set reachable objectives, and to let nothing stand in their way in achieving those objectives. In this work, Gerald R. Griffin formulates a contemporary business perspective drawn from Machiavelli's true principles of management, which are as valid and useful today as they were in Machiavelli's time. In so doing, he provides a guidebook for managers and aspiring managers that teaches them about the nature of power and how to use it effectively. Working from the premise that power itself is neutral, and is only made good or bad by the way it is used, Griffin challenges the modern view of participative management as an end in itself. In 26 chapters, he examines a wide variety of management topics and draws upon the wisdom of Machiavelli to provide guidance in using power to deal with these situations. Using pertinent quotations from the philosopher's works, and setting them into a contemporary business context, Griffin directs the reader toward management techniques as recommended by Machiavelli and proved successful over hundreds of years. Among the topics covered are types of organizations; building, maintaining, and losing empires; motivating subordinates; being loved or feared as a manager; and gaining and using a reputation. For each management problem or situation, he thoroughly discusses and focuses on the practical techniques for advancing in any organization. The work also includes a quick reference guide to key Machiavellian ideas as they apply to business and management, as well as a Machiavellian IQ test to measure the reader's Machiavellian tendencies. This book will be an indispensable guide for anyone currently involved or planning to be involved in management, and a useful resource for college courses in business and management. Public and academic libraries will also find it to be a valuable addition to their collections.

Machiavelliana is the first comprehensive study of the uses and abuses made of Niccolò Machiavelli’s name in management, primatology, leadership, power, as well as in novels, plays, commercial enterprises, television dramas, operas, rap music, children’s books, and more.

Machiavelli lives. 500 years after Niccolò Machiavelli has written 'The Prince', this classic of the mechanisms behind success in management has not lost its relevance. In an intriguing and inspiring interplay of quotes, interpretations and examples, Dr Ralf Lisch develops Machiavelli's most famous work into a practical guide providing Ancient Wisdom for Modern Management. Many have heard about Machiavelli but few have really read and understood him. Ralf Lisch's analysis of ‘The Prince’ proves that widespread associations with evil management are a thorough misunderstanding. He has done away with historic ballast and abstains from a moralizing approach that does not do justice to Machiavelli's works. Instead, he lets Machiavelli have his say and provides a positive and pragmatic interpretation of the wisdom of 'The Prince' from a management perspective. It is a fresh approach that combines theoretical analysis with a practical focus. Dealing with a wide range of essential management topics like careers, success, intellect, decision-making, trust, change management, knowledge management, mergers and acquisitions, networking, sustainability, business ethics, working processes and many others, this book proves that the basics of management have hardly changed over half a millennium. Ancient Wisdom for Modern Management is an amazing insight into the essentials of management and a workable guidance to success in daily business. This open-minded and compelling exploration of 'The Prince' combines reading pleasure with a great opportunity to participate in Machiavelli's truly timeless wisdom.

The Machiavellian Manager lives by one Code of Ethics: Whatever I can get away with to enhance my career is acceptable. Success is defined by the accumulation of power, prestige, and wealth. The Machiavellian Manager's career is very successful and marked by rapid advancement. Unfortunately, the road to success is paved with the ruined careers of former associates and colleagues. The Machiavellian Manager is amoral and you may be the next victim. In today's "survival of the fittest" business climate, you need to know how to plan and execute a counterattack on the most destructive force in the office: The Machiavellian Manager. You can defend yourself against the lethal tactics of the Machiavellian and succeed honorably with the help of The Machiavellian Manager's Handbook for Success.