Machine Learning In Social Networks

The book covers tools in the study of online social networks such as machine learning techniques, clustering, and deep learning. A variety of theoretical aspects, application domains, and case studies for analyzing social network data are covered. The aim is to provide new perspectives on utilizing machine learning and related scientific methods and techniques for social network analysis. Machine Learning Techniques for Online Social Networks will appeal to researchers and students in these fields.

This book deals with network representation learning. It deals with embedding nodes, edges, subgraphs and graphs. There is a growing interest in understanding complex systems in different domains including health, education, agriculture and transportation. Such complex systems are analyzed by modeling, using networks that are aptly called complex networks. Networks are becoming ubiquitous as they can represent many real-world relational data, for instance, information networks, molecular structures, telecommunication networks and protein–protein interaction networks. Analysis of these networks provides advantages in many fields such as recommendation (recommending friends in a social network), biological field (deducing connections between proteins for treating new diseases) and community detection (grouping users of a social network according to their interests) by leveraging the latent information of networks. An active and important area of current interest is to come out with algorithms that learn features by embedding nodes or (sub)graphs into a vector space. These tasks come under the broad umbrella of representation learning. A representation learning model learns a mapping function that transforms the graphs' structure information to a low-/high-dimension vector space maintaining all the relevant properties.

This book deals with network representation learning. It deals with embedding nodes, edges, subgraphs and graphs. There is a growing interest in understanding complex systems in different domains including health, education, agriculture and transportation. Such complex systems are analyzed by modeling, using networks that are aptly called complex networks. Networks are becoming ubiquitous as they can represent many real-world relational data, for instance, information networks, molecular structures, telecommunication networks and protein-protein interaction networks. Analysis of these networks provides advantages in many fields such as recommendation (recommending friends in a social network), biological field (deducing connections between proteins for treating new diseases) and community detection (grouping users of a social network according to their interests) by leveraging the latent information of networks. An active and important area of current interest is to come out with algorithms that learn features by embedding nodes or (sub)graphs into a vector space. These tasks come under the broad umbrella of representation learning. A representation learning model learns a mapping function that transforms the graphs' structure information to a low-/high-dimension vector space maintaining all the relevant properties. .

This book offers a clear and comprehensive introduction to broad learning, one of the novel learning problems studied in data mining and machine learning. Broad learning aims at fusing multiple large-scale information sources of diverse varieties together, and carrying out synergistic data mining tasks across these fused sources in one unified analytic. This book takes online social networks as an application example to introduce the latest alignment and knowledge discovery algorithms. Besides the overview of broad learning, machine learning and social network basics, specific topics covered in this book include network alignment, link prediction, community detection, information diffusion, viral marketing, and network embedding.

This book begins by briefly explaining learning automata (LA) models and a recently developed cellular learning automaton (CLA) named wavefront CLA. Analyzing social networks is increasingly important, so as to identify behavioral patterns in interactions among individuals and in the networks’ evolution, and to develop the algorithms required for meaningful analysis. As an emerging artificial intelligence research area, learning automata (LA) has already had a significant impact in many areas of social networks. Here, the research areas related to learning and social networks are addressed from bibliometric and network analysis perspectives. In turn, the second part of the book highlights a range of LA-based applications addressing social network problems, from network sampling, community detection, link prediction, and trust management, to recommender systems and finally influence maximization. Given its scope, the book offers a valuable guide for all researchers whose work involves reinforcement learning, social networks and/or artificial intelligence.

Link prediction is required to understand the evolutionary theory of computing for different social networks. However, the stochastic growth of the social network leads to various challenges in identifying hidden links, such as representation of graph, distinction between spurious and missing links, selection of link prediction techniques comprised of network features, and identification of network types. Hidden Link Prediction in Stochastic Social Networks concentrates on the foremost techniques of hidden link predictions in stochastic social networks including methods and approaches that involve similarity index techniques, matrix factorization, reinforcement, models, and graph representations and community detections. The book also includes miscellaneous methods of different modalities in deep learning, agent-driven AI techniques, and automata-driven systems and will improve the understanding and development of automated machine learning systems for supervised, unsupervised, and recommendation-driven learning systems. It is intended for use by data scientists, technology developers, professionals, students, and researchers.

This book discusses the issues and challenges in Online Social Networks (OSNs). It highlights various aspects of OSNs consisting of novel social network strategies and the development of services using different computing models. Moreover, the book investigates how OSNs are impacted by cutting-edge innovations.

Social networking has increased drastically in recent years, resulting in an increased amount of data being created daily. Furthermore, diversity of issues and complexity of the social networks pose a challenge in social network mining. Traditional algorithm software cannot deal with such complex and vast amounts of data, necessitating the development of novel analytic approaches and tools. This reference work deals with social network aspects of big data analytics. It covers theory, practices and challenges in social networking. The book spans numerous disciplines like neural networking, deep learning, artificial intelligence, visualization, e-learning in higher education, e-healthcare, security and intrusion detection.