Make Your Own Waves

The metaphors have always been there: Ebbs and flows. Riding high. The reward of the ocean crest. The risk of the eventual crash. Like the ocean, the marketplace is constantly changing, causing the buttoned-up businessperson to oftentimes feel like a sun-burned, sand-encrusted surfer trying desperately to ride his next barrel. So maybe before taking your next venture out into the cresting and crashing marketplace ocean, there are some lessons to learn from the experts: surfers!Like successful entrepreneurs, big-wave surfers rely on preparation, passion, and persistence--and they relish a challenge. So it’s no surprise that countless surfers have pioneered products and launched thriving businesses, including GoPro Cameras, O’Neill, Reef, and Quiksilver. Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water that the successful entrepreneur must adhere to as well, including:• Learn to swim--the basics set the stage for everything• Get wet--you can’t succeed if you stay on the beach• Always look “outside”--watch for what’s coming or you may miss a better opportunity• Commit, charge, shred--you have to go all out to be all in• Never turn your back on the ocean--always stay in touch with the marketplace and the customer• Stay stoked--desire drives success• And more!Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities. Don’t just sit on the beach. Grab your board and get in!

Make Waves encourages readers to step up and be the one to initiate change in their work and lives. Author Patti Johnson walks readers through the tools and techniques that they can use to create change in their own situations. Johnson elaborates on these tools even further to give readers a sense of how to encourage and instill these "wave-making" behaviors in others within their organization. Using several diverse case studies as illustrative examples, Make Waves highlights the important steps that individuals at any level can take toward positive change. By reinforcing readers' desires to contribute and make a difference, Johnson connects on an individual level and bridges the gap between that desire and the actions necessary to realize bigger changes. Change can be big or small. It is the act of stepping up that Johnson embraces, as well as the ripple effect on those around. Interviews with famous Wave Makers, as well as everyday people, illustrate why it is important to be the one to start change. Wave Makers profiled include: Clint Hurdle: Manager of the Pittsburgh Pirates; believes in positive attitude and culture and changes the MLB clubhouse; this year leading the Pirates to their first winning season since 1992. Charley Johnson: Started Pay It Forward foundation. Joe Nussbaum: Started Big Event at Texas A&M when in college in the '80s and has continued to grow; largest one-day college community service day in the country and has been adopted by over seventy universities. Emma Scheffler: High school soccer player who started Insulin Angels, a nonprofit for children diagnosed with diabetes, after her own diagnosis; feared her dream of college soccer was over, so engaged other students and local hospitals after thinking about how to make her diagnosis a positive. Allen Stephenson: Started Southern Tide at twenty-two-years old when in med school and followed a passion to create a clothing line; built momentum by creating interest and participation on southern college campuses; they are now growing rapidly and it started with a great polo shirt.

A visually stunning journey across the world’s oceans, featuring soulful surfers living with purpose “The women in this book are my sea sisters and I believe that by sharing these remarkable stories, we inspire other women to make wiser and more empowered choices in their own lives.”—Kassia Meador, former pro-longboarder and founder of Kassia+Surf Women Making Waves is a celebration of the sisterhood of surfing, featuring extraordinary women from the United States, Philippines, Mexico, Australia, Senegal, Japan, France, and beyond. Author Lara Einzig profiles more than two dozen inspiring female surfers from around the globe—from activists to artists—who are breaking new ground on land and finding healing, joy, and community in the water. There is Maya Gabeira, a Brazilian woman who surfed the biggest wave of anyone in 2020; Bonnie Wright, the British actress, activist, and author; Risa Mara Machuca, who runs a free surfing camp in Mexico for local children; and Zara Noruzi, an Iranian exile who found peace on the water in Australia. Through candid interviews on the transformational power of surfing, and with immersive photography of beautiful beaches, surf shacks, and favorite breaks, Einzig captures the life-altering strength and resilience that these women discover in their connection to the waves. Women Making Waves captures the innate, spiritual essence of our connection to the ocean, inviting us all to paddle out.

Spanning thirty years of writing, Making Waves traces the development of Mario Vargas Llosa's thinking on politics and culture, and shows the breadth of his interests and passions. Featured here are astute meditations on the Cuban Revolution, Latin American independence, and the terrorism of Peru's Shining Path; brilliant engagements with towering figures of literature like Joyce, Faulkner, and Sartre; considerations on the dog cemetery where Rin Tin Tin is buried, Lorena Bobbitt's knife, and the failures of the English public-school system.

Instagram sensation Clark Little shares his most remarkable photographs from inside the breaking wave, with a foreword by world surfing champion Kelly Slater. “One of the world’s most amazing water photographers . . . Now we get to experience up-close these moments of bliss.”—Jack Johnson, musician and environmentalist Surfer and photographer Clark Little creates deceptively peaceful pictures of waves by placing himself under the deadly lip as it is about to hit the sand. "Clark's view" is a rare and dangerous perspective of waves from the inside out. Thanks to his uncanny ability to get the perfect shot--and live to share it--Little has garnered a devout audience, been the subject of award-winning documentaries, and become one of the world's most recognizable wave photographers. Clark Little: The Art of Waves compiles over 150 of his images, including crystalline breaking waves, the diverse marine life of Hawaii, and mind-blowing aerial photography. This collection features his most beloved pictures, as well as work that has never been published in book form, with Little's stories and insights throughout. Journalist Jamie Brisick contributes essays on how Clark gets the shot, how waves are created, swimming with sharks, and more. With a foreword by eleven-time world surfing champion Kelly Slater and an afterword by the author on his photographic practice and technique, Clark Little: The Art of Waves offers a rare view of the wave for us to enjoy from the safety of land.

Charlie O'Shields is the creator of Doodlewash®, founder of World Watercolor Month in July, and host of the Sketching Stuff podcast. Every single day, for over three years, he created a watercolor illustration and wrote a short essay about whatever came to mind that day and posted it on his blog. These are some of the collected favorites along with some brand new musings. With over 180 illustrations, this book is part personal memoir and sometimes just a randomly fun romp through the sillier bits of this crazy world we all inhabit. Written to take on the impossible task of inspiring creativity, unleashing your inner child, and instilling hope, it will, at the very least, make you smile and touch your heart.

Musical sounds are some of the most mobile human elements, crossing national, cultural, and regional boundaries at an ever-increasing pace in the twentieth and twenty-first centuries. Whole musical products travel easily, though not necessarily intact, via musicians, CDs (and earlier, cassettes), satellite broadcasting, digital downloads, and streaming. The introductory chapter by the volume editors develops two framing metaphors: “traveling musics” and “making waves.” The wave-making metaphor illuminates the ways that traveling musics traverse flows of globalization and migration, initiating change, and generating energy of their own. Each of the nine contributors further examines music—its songs, makers, instruments, aurality, aesthetics, and images—as it crosses oceans, continents, and islands. In the process of landing in new homes, music interacts with older established cultural environments, sometimes in unexpected ways and with surprising results. They see these traveling musics in Hawai‘i, Asia, and the Pacific as “making waves”—that is, not only riding flows of globalism, but instigating ripples of change. What is the nature of those ripples? What constitutes some of the infrastructure for the wave itself? What are some of the effects of music landing on, transported to, or appropriated from distant shores? How does the Hawai‘i-Asia-Pacific context itself shape and get shaped by these musical waves? The two poetic and evocative metaphors allow the individual contributors great leeway in charting their own course while simultaneously referring back to the influence of their mentor and colleague Ricardo D. Trimillos, whom they identify as “the wave maker.” The volume attempts to position music as at once ritual and entertainment, esoteric and exoteric, tradition and creativity, within the cultural geographies of Hawai‘i, Asia, and the Pacific. In doing so, they situate music at the very core of global human endeavors.

Mickey Muñoz has been called the “surfer’s surfer,” and is loved and respected among the cognoscenti for his contributions to surfing and the surfing life for the past 60 years as a surfer, a pioneer of Waimea Bay, a stuntman (stand-in for Gidget), a board shaper and designer, and as a sailor and boatbuilder (America’s Cup). Mentored by the Malibu greats of the ’40s, and an influence on generations of surfers since, Mickey weaves the story of a California waterman using his own life and that of his friends.