Making Health Communication Programs Work

A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI¿s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade.

Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.

A revision of Making Health Communication Programs Work,Ó printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health & prevent disease. Research & practice continue to expand their understanding of the principles, theories, & techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for the advances in knowledge & technology that have occurred during the past decade. Illus.

An in-depth look at the theoretical foundations and practical applications of health promotion Introduction to Health Promotion gives students a working knowledge of health promotion concepts and their applications, with a special emphasis on the philosophical and theoretical foundations of health promotion. This new edition underscores the growing need—highlighted by the COVID-19 pandemic—for activities, programs, and policies to improve the quality of health for all. Spearheaded by leading public health professor and registered dietitian Dr. Anastasia Snelling, this respected textbook addresses health disparities in disadvantaged communities and describes the features of the community-driven programs that will be necessary to address them. Unlike other books in the field, Introduction to Health Promotion delves into the complex, interwoven factors that influence health, including social and physical environments, medical advances, personal lifestyle choices, and legislation. This in-depth examination prepares and inspires health promotion students as they prepare for their careers. Provides a clear introduction to the essential topics and theories in health promotion Reviews the cultural and political landscape surrounding key health behaviors, including tobacco use, physical activity, and eating Explores current trends in health promotion, including telehealth, health disparities, new technologies, and the aging population Describes contemporary health promotion initiatives and provides an overview of health promotion settings and career opportunities Ideal for students in health promotion, health education, and public health fields, Introduction to Health Promotion prepares learners with a comprehensive overview of the foundations, history, and current perspectives of health promotion, as well as its key methods and applications. Instructors will appreciate the online supplementary materials, facilitating course design.

Essential Readings in Health Behavior: Theory and Practice is ideal as a companion to the textbook Essentials of Health Behavior. It complements the text in several ways: First, it offers selections from readings referred to and outlined in the text. Second, the annotations introducing the readings provide guidance and tie them to themes outlined in the basic text. Third, the readings provides students and the instructor with options for exploring issues in more depth. Finally, the reader includes case-related articles concerning ways in which the theoretical approaches to behavior have been applied in real-world settings - both successfully and unsuccessfully.

Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.