Male Beauty

A heavily illustrated history of two centuries of male beauty in British culture. Spanning the decades from the rise of photography to the age of the selfie, this book traces the complex visual and consumer cultures that shaped masculine beauty in Britain, examining the realms of advertising, health, pornography, psychology, sport, and celebrity culture. Paul R. Deslandes chronicles the shifting standards of male beauty in British culture—from the rising cult of the athlete to changing views on hairlessness—while connecting discussions of youth, fitness, and beauty to growing concerns about race, empire, and degeneracy. From earlier beauty show contestants and youth-obsessed artists, the book moves through the decades into considerations of disfigured soldiers, physique models, body-conscious gay men, and celebrities such as David Beckham and David Gandy who populate the worlds of television and social media. Deslandes calls on historians to take beauty and gendered aesthetics seriously while recasting how we think about the place of physical appearance in historical study, the intersection of different forms of high and popular culture, and what has been at stake for men in “looking good.”

Explores how a younger and more sensitive form of masculinity emerged in the United States after World War II. In the decades that followed World War II, Americans searched for and often founds signs of a new masculinity that was younger, sensitive, and sexually ambivalent. Male Beauty examines the theater, film, and magazines of the time in order to illuminate how each one put forward a version of male gendering that deliberately contrasted, and often clashed with, previous constructs. This new postwar masculinity was in large part a product of the war itself. The need to include those males who fought the war as men—many of whom were far younger than what traditional male gender definitions would accept as “manly”—extended the range of what could and should be thought of as masculine. Kenneth Krauss adds to this analysis one of the first in-depth examinations of how males who were sexually attracted to other males discovered this emerging concept of manliness via physique magazines. Kenneth Krauss is Associate Professor of Drama at The College of Saint Rose. His books include The Drama of Fallen France: Reading la Comédie sans Tickets, also published by SUNY Press.

The first comprehensive study of how images of male beauty are projected onto society, Behold the Man: The Hype and Selling of Male Beauty in Media and Culture examines the role media and society play in creating the image of the idealized male. This book explores how these images are interpreted by all genders and sexual orientations in order to investigate the phenomenon’s effect on the self-esteem of adolescent and adult males. Behold the Man provides you with research and examples that identify this problem from many angles to help you realize that being a man is more than merely possessing muscles and good looks. Discussing examples in which both attractive men and women are idealized as “the norm,” Behold the Man argues that men are experiencing the same injustices as women--splashed on the covers of magazines and in advertisements, based on their sex appeal, sometimes to promote nothing more than their looks. Within Behold the Man, you‘ll find topics that relate to the reasons for and effects of male beauty standards, such as: aspects of male beauty, from Ancient Greek ideals to how it is visualized throughout history in art the vision of “the ideal male,” along with sexual connotations, in advertisements for clothing, cologne, sunglasses, automobiles, and shaving products the emphasis of strong, well-built males and their bodies in movies, music videos, and literature how men alter their bodies by dieting and cosmetic surgery to achieve the look found in advertisements today’s growing numbers of male eating disorders caused by the notion that only good-looking, muscular men are acceptable reasons behind the exploitation of the male body and the double standards for male beauty found within gay male communities how advertisers and authors faithfully follow the “bigger is better” theory--from pectoral and bicep muscles to penis size Recognizing how society has created and changed the appearance of the ideal male, this text explains to you the danger men of all ages face who feel they need to be physically handsome to be desirable. From Behold the Man, you’ll learn about the real messages of advertising and media, the problems they cause, and that true self-worth cannot be measured by physical attributes.

Explores how a younger and more sensitive form of masculinity emerged in the United States after World War II. In the decades that followed World War II, Americans searched for and often founds signs of a new masculinity that was younger, sensitive, and sexually ambivalent. Male Beauty examines the theater, film, and magazines of the time in order to illuminate how each one put forward a version of male gendering that deliberately contrasted, and often clashed with, previous constructs. This new postwar masculinity was in large part a product of the war itself. The need to include those males who fought the war as men—many of whom were far younger than what traditional male gender definitions would accept as “manly”—extended the range of what could and should be thought of as masculine. Kenneth Krauss adds to this analysis one of the first in-depth examinations of how males who were sexually attracted to other males discovered this emerging concept of manliness via physique magazines.

A neglected aspect of Byzantium, physical beauty appears as a quality with an unmistakable dark side, relating ambiguously to notions of power, goodness, evil, masculinity, effeminacy, life and death. Examined as an attribute of the human and, in particular, of the male body, this study of beauty refines our understanding of the Byzantine world.

The first comprehensive study of how images of male beauty are projected onto society, Behold the Man: The Hype and Selling of Male Beauty in Media and Culture examines the role media and society play in creating the image of the idealized male. This book explores how these images are interpreted by all genders and sexual orientations in order to investigate the phenomenon’s effect on the self-esteem of adolescent and adult males. Behold the Man provides you with research and examples that identify this problem from many angles to help you realize that being a man is more than merely possessing muscles and good looks. Discussing examples in which both attractive men and women are idealized as “the norm,” Behold the Man argues that men are experiencing the same injustices as women--splashed on the covers of magazines and in advertisements, based on their sex appeal, sometimes to promote nothing more than their looks. Within Behold the Man, you‘ll find topics that relate to the reasons for and effects of male beauty standards, such as: aspects of male beauty, from Ancient Greek ideals to how it is visualized throughout history in art the vision of “the ideal male,” along with sexual connotations, in advertisements for clothing, cologne, sunglasses, automobiles, and shaving products the emphasis of strong, well-built males and their bodies in movies, music videos, and literature how men alter their bodies by dieting and cosmetic surgery to achieve the look found in advertisements today’s growing numbers of male eating disorders caused by the notion that only good-looking, muscular men are acceptable reasons behind the exploitation of the male body and the double standards for male beauty found within gay male communities how advertisers and authors faithfully follow the “bigger is better” theory--from pectoral and bicep muscles to penis size Recognizing how society has created and changed the appearance of the ideal male, this text explains to you the danger men of all ages face who feel they need to be physically handsome to be desirable. From Behold the Man, you’ll learn about the real messages of advertising and media, the problems they cause, and that true self-worth cannot be measured by physical attributes.

White, heterosexual, middle-class men have long served as the standard for masculine “beauty,” even if such men have refused to embrace this term. This study seeks to denaturalize this standard by exploring the connections between beauty and the broad spectrum of masculinities. The chapters included in Hunks, Hotties, and Pretty Boys contribute primarily to the field of gender studies, specifically masculinity studies. They consider twentieth-century representations of male beauty through a variety of mediums: performance, literature, art, photography, film and television. Although the contributors hail from both the humanities and the social sciences, all share a concern for how beauty informs, shapes, defines, and re-defines our understanding of masculinity itself. These scholars investigate a range of historical periods and draw from a broad scope of critical approaches. Some interrogate male beauty through the female gaze and look to the influence of female performance on notions of masculine beauty. Others examine how queer and racial constructions of male beauty refuse and offer alternatives to hegemonic models of identity. Another revisits previous philosophical and theoretical conceptions of beauty, only to deconstruct gendered conceptions of the beautiful and the sublime. In all, these essays complicate masculine beauty by examining Chicano, Asian, working class, and female constructions of male beauty in Western culture.

Setting the Stage: The Foundations of Modern Male Beauty -- Physiognomists and Photographers -- Beauty Experts and Hairdressing Entrepreneurs -- Artists, Athletes, and Celebrities -- Poets, Soldiers, and Monuments -- Men on Display in the Twentieth and Twenty-First Centuries -- Brylcreem Men, Cinema Idols, and Uniforms -- Teenagers, Bodybuilders, and Models -- Youthful Rebels, Gender-Benders, and Gay Men -- Insecure Men, Metrosexuals, and Spornosexuals.