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Microcultures Understanding the Consumer Forces That Will Shape the Future of Your Business
Author | : Ujwal Arkalgud,Jason Partridge |
Publsiher | : Lulu.com |
Total Pages | : 204 |
Release | : 2020-01-17 |
Genre | : Business & Economics |
ISBN | : 9781684716487 |
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Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company. Understanding what microcultures are and how they work can help counter this. This book will provide current and future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation. It will help leaders get past the industry-led lens that they've unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens. It will enable you to create solutions for the influential microcultures today, that will shape the macrocultures that will impact your business tomorrow.
Trends Challenges Innovations in Management
Author | : Dr Ramesh Kumar Miryala |
Publsiher | : Zenon Academic Publishing |
Total Pages | : 380 |
Release | : 2015-03-15 |
Genre | : Electronic Book |
ISBN | : 9788192681993 |
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Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Retail Buying
Author | : Richard Clodfelter |
Publsiher | : Bloomsbury Publishing USA |
Total Pages | : 377 |
Release | : 2022-11-03 |
Genre | : Business & Economics |
ISBN | : 9781501375675 |
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Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media. New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies -Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot features Instructor Resources -The Instructor's Guide provides suggestions for planning the course and using the text in the classroom, including sample syllabi, in-class activities, and teaching ideas -The Test Bank includes sample test questions for each chapter -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas -Practice your skills with downloadable Excel spreadsheets to complete the end-of-chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems -Watch videos related to chapter concepts
Behavioral Regulators of Behavior in Primates
Author | : Clarence Ray Carpenter |
Publsiher | : Bucknell University Press |
Total Pages | : 310 |
Release | : 1973 |
Genre | : Science |
ISBN | : 0838710999 |
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This international symposium contains 18 papers contributed by primatologists from both Japan and the United States. In them are many definitions of problems as well as techniques and methods for investigating and understanding nonhuman primate behavior.
Branded Male
Author | : Mark Tungate |
Publsiher | : Kogan Page Publishers |
Total Pages | : 256 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 9780749450113 |
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The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Chimpanzee Cultures
Author | : Richard W. Wrangham |
Publsiher | : Harvard University Press |
Total Pages | : 454 |
Release | : 1996 |
Genre | : Nature |
ISBN | : 0674116631 |
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Compares and contrasts the ecology, social relations, and cognition of chimpanzees, bonobos, and occasionally, gorillas.
Mahale Chimpanzees
Author | : Michio Nakamura,Noriko Itoh,Koichiro Zamma |
Publsiher | : Cambridge University Press |
Total Pages | : 797 |
Release | : 2015-09-10 |
Genre | : Science |
ISBN | : 9781107052314 |
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A major contribution to great-ape research, covering every aspect of the Mahale Mountain Chimpanzee Project to offer new, unique insights.
The Evolution of Primate Societies
Author | : John C. Mitani,Josep Call,Peter M. Kappeler,Ryne A. Palombit,Joan B. Silk |
Publsiher | : University of Chicago Press |
Total Pages | : 746 |
Release | : 2012-10-24 |
Genre | : Science |
ISBN | : 9780226531731 |
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In 1987, the University of Chicago Press published Primate Societies, the standard reference in the field of primate behavior for an entire generation of students and scientists. But in the twenty-five years since its publication, new theories and research techniques for studying the Primate order have been developed, debated, and tested, forcing scientists to revise their understanding of our closest living relatives. Intended as a sequel to Primate Societies, The Evolution of Primate Societies compiles thirty-one chapters that review the current state of knowledge regarding the behavior of nonhuman primates. Chapters are written by the leading authorities in the field and organized around four major adaptive problems primates face as they strive to grow, maintain themselves, and reproduce in the wild. The inclusion of chapters on the behavior of humans at the end of each major section represents one particularly novel aspect of the book, and it will remind readers what we can learn about ourselves through research on nonhuman primates. The final section highlights some of the innovative and cutting-edge research designed to reveal the similarities and differences between nonhuman and human primate cognition. The Evolution of Primate Societies will be every bit the landmark publication its predecessor has been.