Management And Marketing Of Services
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Services Marketing and Management
Author | : Audrey Gilmore |
Publsiher | : SAGE |
Total Pages | : 222 |
Release | : 2003-05-15 |
Genre | : Business & Economics |
ISBN | : 9781446228784 |
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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
The Management and Marketing of Services
Author | : Peter Mudie,Angela Cottam |
Publsiher | : Routledge |
Total Pages | : 315 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780750635943 |
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This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.
Services Marketing Management
Author | : Peter Mudie,Angela Pirrie |
Publsiher | : Routledge |
Total Pages | : 274 |
Release | : 2012-06-25 |
Genre | : Business & Economics |
ISBN | : 9781136366789 |
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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.
Service Management and Marketing
Author | : Christian Grönroos |
Publsiher | : Jossey-Bass |
Total Pages | : 320 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : MINN:31951D00224588L |
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Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Handbook of Services Marketing and Management
Author | : Teresa Swartz,Dawn Iacobucci |
Publsiher | : SAGE |
Total Pages | : 538 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 0761916121 |
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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Principles of Service Marketing and Management
![Principles of Service Marketing and Management](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Christopher H. Lovelock,Lauren Wright |
Publsiher | : Unknown |
Total Pages | : 414 |
Release | : 1999 |
Genre | : Service industries |
ISBN | : 0130968412 |
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This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.
Service Management and Marketing
Author | : Christian Gronroos |
Publsiher | : John Wiley & Sons |
Total Pages | : 0 |
Release | : 2016-01-26 |
Genre | : Business & Economics |
ISBN | : 1118921445 |
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Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-
Strategic Marketing Management and Tactics in the Service Industry
Author | : Sood, Tulika |
Publsiher | : IGI Global |
Total Pages | : 393 |
Release | : 2017-03-20 |
Genre | : Business & Economics |
ISBN | : 9781522524762 |
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Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.