Managing Indian Brands
Download Managing Indian Brands full books in PDF, epub, and Kindle. Read online free Managing Indian Brands ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Managing Indian Brands
Author | : S Ramesh Kumar |
Publsiher | : Vikas Publishing House |
Total Pages | : 487 |
Release | : 2009-11-01 |
Genre | : Brand name products |
ISBN | : 9788125913085 |
Download Managing Indian Brands Book in PDF, Epub and Kindle
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Managing Indian Brands
Author | : S. Ramesh Kumar |
Publsiher | : Unknown |
Total Pages | : 512 |
Release | : 2001 |
Genre | : Brand name products |
ISBN | : UOM:39015054457521 |
Download Managing Indian Brands Book in PDF, Epub and Kindle
Managing Indian Brands
Author | : S Ramesh Kumar |
Publsiher | : Vikas Publishing House |
Total Pages | : 372 |
Release | : 2009-11-01 |
Genre | : Brand name products |
ISBN | : 8125913084 |
Download Managing Indian Brands Book in PDF, Epub and Kindle
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Brand Management
Author | : Ylr Moorthi |
Publsiher | : Vikas Publishing House |
Total Pages | : 188 |
Release | : 2009-11 |
Genre | : Brand name products |
ISBN | : 8125914277 |
Download Brand Management Book in PDF, Epub and Kindle
The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.
Brand Management
Author | : Saurabh Aggarwal |
Publsiher | : Global India Publications |
Total Pages | : 288 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 8190721135 |
Download Brand Management Book in PDF, Epub and Kindle
Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.
Product and Brand Management
Author | : U.C. Mathur |
Publsiher | : Excel Books India |
Total Pages | : 556 |
Release | : 2010-07 |
Genre | : Brand name products |
ISBN | : 8174465499 |
Download Product and Brand Management Book in PDF, Epub and Kindle
Brand Management
Author | : Mahim Sagar |
Publsiher | : Ane Books Pvt Ltd |
Total Pages | : 226 |
Release | : 2009 |
Genre | : Brand choice |
ISBN | : 8180522830 |
Download Brand Management Book in PDF, Epub and Kindle
In Indian context.
Brand Management
Author | : Harsh V. Verma |
Publsiher | : Excel Books India |
Total Pages | : 500 |
Release | : 2006 |
Genre | : Brand equity |
ISBN | : 8174464808 |
Download Brand Management Book in PDF, Epub and Kindle
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.