Managing New Technology Development

New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.

Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision making. The second part focuses on technology evaluation, including cost-benefit analysis, material selection and scenarios. The third part features in-depth case studies to present innovation management tools, such as customer needs identification, technology standardization and risk management. The fourth part highlights important international trends, such as globalization and outsourcing. Finally the fifth part explores social and political aspects.

Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude’s launch of the E-tec® outboard motor. John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text.

This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R&D, Product Development, Operations; Chief Information Officers.

In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation of a discussion of technological development. Through a detailed analysis of the case-study, the authors demonstrate the necessity of including social, technological and economical factors when dealing with such issues. Focusing on the interactive aspects of commercial and technological development, they examine how new solutions are developed and shaped in relation to the different companies and organizations involved. They investigate resources in terms of how they are related and built into other resources through historical and contemporary interaction processes. Their overall emphasis is on dealing with the issue of how different, closely and distantly related companies and organizations are affected when resources are developed.

This timely handbook represents the latest thinking in the field of technology and innovation management, with an up-to-date overview of the key developments in the field. Under the separate but related headings of market environment; business models; innovation processes; and organizational design; leading scholars contribute essays that chart the important debates and emergent issues in the field of technology and innovation management.

The management of technological innovation is both an art, as well as a science; the process involves the know-how and technological core skills to deliver the functionality on the one hand, and (with an ear on the ground) the ability to identify changes in technologies to come up with new innovations on the other. This requires, as a result, frameworks, system tools, and methodologies to improve the yield in innovations. Managing Technological Innovation provides a set of tools and case studies for R&D managers to effectively manage technological innovations — from the identifying of technological needs to the launch of the product. The book is divided into five parts. Part 1 addresses the policies and strategies necessary to provide direction to R&D organizations in the management of technological innovation. Part 2 focuses on technological assessment; presenting the methods available to better matching of technologies to strategic directions, supported with case studies to illustrate the evaluation methods. Part 3 covers the development and building of technological portfolios with new products, as well as mitigation strategies. Part 4 focus on the execution phase of built portfolios — the development of new products. And finally, Part 5 rounds up with a study on the factors which impact the diffusion of technological innovations into the market place. This book is a practical guide for R&D professions and designers, as well as a case study reference for graduate students in pursuit of their project work.

Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude’s launch of the E-tec® outboard motor. John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text.