Manual Of Industrial Marketing Research

Manual on industrial marketing research - considers the importance of planning, and covers use of published information sources and sample surveys, explains data analysis (forecasting, model building, etc.), And presentation of the resulting data, and considers the role of consultants within imr. Flow charts, graphs and references.

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.