Mapping Innovation In India S Creative Industries

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India's informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest growing and stable economies in the world.

The Cultural Industries of India is the first book length study dedicated to the Indian cultural and creative industries. By covering specific aspects of the cultural and creative sectors in India– from film festivals to music and performing arts, from cinema to tourism, including a policy review on innovation in the creative industries – the various chapters offer a comprehensive overview of the relationship between the cultural and creative industries and the wider economic, social, cultural and political processes taking place within India and its diaspora. The study of cultural and creative industries in India is important not only for their potential for economic growth and its knock-on effect on social and cultural development, but also because their analysis reveal the ways in which cultural production shapes politics and identities, income generation and urban renewal. This volume focuses on questions of structural inequalities within the sector at the local level, and to account for asymmetries in economic power and the possibility to circulate and access symbolic content within and beyond the boundaries of the Indian nation. This book will be an essential read for scholars and researchers of creative and cultural studies, economics, history, development studies and media studies in India. The chapters in this book were originally published as a special issue of Cultural Trends.

As digitalization meets local traditions, there is great potential for creative industries (CI) to promote economic and social development in middle- and low-income countries. This book explores the economic and cultural relevance of these industries in India. The book identifies key topics regarding cultural and creative industries in India, which has a rich cultural heritage and a young demographic and is undergoing swift socio-economic change. It contains the most sophisticated and comprehensive mappings of CI in India to date. It also features numerous case studies, which illuminate the growth of CI in India, its intersections with caste and gender, the central role of handloom, handicraft, and other local practices within communities, as well as the specific challenges in safeguarding and harnessing various creative industry assets to promote sustainable development and social change. Rich with empirical data, this book will be an essential read for scholars and researchers of cultural studies, economics, history, social work, development studies, media studies, and South Asian studies.

It is widely acknowledged that creativity is emerging as one of the most important sources of economic growth. This book investigates the varied forms of the creative and cultural industries including the arts, culture, film, design and other related fields. In this book, the chapters showcase new research insights into the recent growth of the creative and cultural industries, which can be located across the intersection of the arts and humanities, business studies and social science disciplines. The contributors provide rich empirical insights about the creative and cultural industries of, related to and connected with South Asia, both from across its diasporas and from around the world. This includes a variety of illustrative examples of creativity from the Bollywood film industry, to the growth of the creative sector in countries like the UK, India and Bangladesh, making the book an engaging read for anyone who is interested to learn more. Using contemporary and fresh examples from South Asia and its diasporas, South Asian Creative and Cultural Industries offers new research perspectives on a growing and important region of the world. This book was originally published as a special issue of the South Asian Popular Culture journal.

This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries. It highlights the practical knowledge they gathered, how they negotiated their field of endeavour, and the decisions they made in the real world. Fundamentally the book answers three questions: How and why did we get here? Given that we are here at this point in time, how do we go about being entrepreneurial? And who has managed to do this in the creative industries and how did they do it? Covering both theoretical debates in detail, and practical case studies in key sub-sectors of creative industries, this truly integrative and far-reaching volume will be of interest to students, researchers and practitioners alike.

This book investigates the evolving paradigm of creative industries and creative entrepreneurship, and their related economy over time. It explores different stages of the paradigm diffusion in ‘first generation countries’ such as the US, Canada, Australia and Europe, and ‘second generation countries’ in Asia, South America and North Africa in order to identify new trends and their distinctive aspects. By adopting a multidisciplinary approach, the book develops a comprehensive overview of the composite phenomenon of the creative economy and its relationship with entrepreneurship.