Mark Pincus And Zynga

This title tells the story of the social media gaming company Zynga, known for games such as FarmVille and CityVille, and its unconventional founder and CEO, Mark Pincus. As suggested by the company's motto Connecting the world through games, Pincus has aimed to connect people around the globe through games played on Facebook and other social platforms. Readers will enjoy getting the inside scoop on Pincus's sometimes controversial journey to the billionaires' club.

During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.

This Combo Collection (Set of 4 Books) includes All-time Bestseller Books. This anthology contains: Mark Pincus Vikas Malpani Larry Page Chad Hurley

Mark Pincus by Kalyani Mookherji: Kalyani Mookherji presents an illuminating biography that delves into the life and achievements of Mark Pincus. Through meticulous research and engaging storytelling, the book provides readers with insights into Pincus' entrepreneurial journey and his role in shaping the landscape of social gaming. Key Aspects of the Book "Mark Pincus": Social Gaming Pioneer: The book explores Mark Pincus' instrumental role in establishing social gaming as a significant industry, shedding light on the inception and growth of Zynga. Entrepreneurial Lessons: Readers gain valuable insights into Pincus' entrepreneurial strategies, his approach to innovation, and the challenges he navigated while building and scaling his ventures. Gaming and Technology Fusion: The book examines how Pincus' vision bridged the gap between gaming and technology, influencing how people engage with games in the digital age. Known for her ability to capture the essence of impactful lives, Kalyani Mookherji presents the journey of Mark Pincus with precision and depth. Mookherji's meticulous research and storytelling prowess provide readers with a comprehensive understanding of Pincus' contributions to the world of gaming and technology.

This case book provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises for both the for-profit sectors and for individuals who live in conditions of poverty. Ideal for teaching, after a brief introduction to the case method, the cases are presented as descriptions with no comments or criticisms. The cases are arranged thematically and cover a broad array of solutions in diverse countries including India, Bangladesh, Vietnam, Tanzania, the United States, South Africa, Mozambique, Peru, Ghana, Haiti,and Mexico. Specific programs for alleviating—or even eradicating—poverty through profitable partnerships come from myriad sectors such as banking, health, education, infrastructure development, environment, and technology. The cases highlight solutions that focus on bringing about substantive shifts in the conditions of life for those living in poverty.​

Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly—a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the power of social media for positive change, describes the problems and controversies social media have caused, and suggests potential solutions to these issues. Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills.

A vibrant biography of Mark Zuckerberg, the founder of Facebook, from his earliest years through his rise to the top of the tech world.

Find out about the fast and furious growth and evolution of video games (including how they are quickly taking over the world!) by looking at some of the most popular, innovative, and influential games ever, from Pong, the very first arcade game ever, to modern hits like Uncharted. Learn about the creators and inspiration (Mario was named after Nintendo’s landlord after he barged into a staff meeting demanding rent), discover historical trivia and Easter eggs (The developers of Halo 2 drank over 24,000 gallons of soda while making the game), and explore the innovations that make each game special (The ghosts in Pac-Man are the first example of AI in a video game). Whether you consider yourself a hard-core gamer or are just curious to see what everyone is talking about, Game On! is the book for you!