Market Affect And The Rhetoric Of Political Economic Debates

What explains the "triumph of capitalism"? Why do people so often respond positively to discussions favoring it while shutting down arguments against it? Overwhelmingly theories regarding capitalism's resilience have focused on individual choice bolstered by careful rhetorical argumentation. In this penetrating study, however, Catherine Chaput shows that something more than choice is at work in capitalism's ability to thrive in public practice and imagination—more even than material resources (power) and cultural imperialism (ideology). That "something," she contends, is market affect. Affect, says Chaput, signifies a semi-autonomous entity circulating through individuals and groups. Physiological in nature but moving across cultural, material, and environmental boundaries, affect has three functions: it opens or closes individual receptivity; it pulls or pushes individual identification; and it raises or lowers individual energies. This novel approach begins by connecting affect to rhetorical theory and offers a method for tracking its three modalities in relation to economic markets. Each of the following chapters compares a major theorist of capitalism with one of his important critics, beginning with the juxtaposition of Adam Smith and Karl Marx, who set the agenda not only for arguments endorsing and critiquing capitalism but also for the affective energies associated with these positions. Subsequent chapters restage this initial debate through pairs of economic theorists—John Maynard Keynes and Thorstein Veblen, Friedrich Hayek and Theodor Adorno, and Milton Friedman and John Kenneth Galbraith—who represent key historical moments. In each case, Chaput demonstrates, capitalism's critics have fallen short in their rhetorical effectiveness. Chaput concludes by exploring possibilities for escaping the straitjacket imposed by these debates. In particular she points to the biopolitical lectures of Michel Foucault as offering a framework for more persuasive anticapitalist critiques by reconstituting people's conscious understandings as well as their natural instincts.

The Political Economy Reader advocates a particular approach to the study of political economy – the "market-institutional" perspective – which emphasizes the ways in which markets are embedded in political and social institutions. This perspective offers a compelling alternative to the market-liberal view, which advocates freer markets and less government intervention in the economy, as if states and markets were naturally at odds with each other. The reader embraces a truly interdisciplinary approach to the study of political economy, with extensive coverage from sociology, economics, history and political science. It includes some of the most important classical and contemporary theoretical perspectives on political economy. And it engages some of the most topical debates in political economy today, such as climate change, the global financial crisis, inequality, the digital platform economy, and the COVID-19 pandemic. For political economy courses at a variety of levels and from a range of disciplines, the reader is also of interest to scholars and citizens wanting perspective on the intersection of economics, politics, and society. New to the Second Edition • More than 20 new readings included by such notables as Elinor Ostrom, E. J. Hobsbawm, Dani Rodrik, Amartya Sen, Thomas Piketty, and Mariana Mazzucato among many others. • Fully updated introductions to the book and each thematic chapter of readings. • Coverage of key emerging debates including climate change, the financial crisis, inequality, the digital platform economy, and COVID-19

While accusations of "political correctness" are frequently raised against liberals, there has been surprisingly little discussion of how conservatives foment the use of their own "economically correct" language. In this engaging book, James Arnt Aune examines how the rhetoric of the free market has become the everyday language of American political debate. Outlining the key ideas of free-market economics, Aune shows how they have permeated political decisions around such issues as labor unions, farm subsidies, and the minimum wage. He also illuminates the paradoxes and irrationalities of these ideas, using rhetorical theory as an analytical tool. The book reveals the inherent contradictions between economic libertarianism, nationalist principles, and social conservatism in the positions of such influential right-wing politicians as Ronald Reagan, Newt Gingrich, and Patrick Buchanan. It also provides lively and critical readings of important free-market and libertarian writings by Ayn Rand, Robert Nozick, Murray Rothbard, and Charles Murray. Vividly demonstrating the destructive impact of "economic correctness" on the lives of working people and families, this book ably refutes both the language and the logic of the market revolution. Winner--National Communication Association's Diamond Anniversary Book Award

As discrete fields of inquiry, rhetoric and mathematics have long been considered antithetical to each other. That is, if mathematics explains or describes the phenomena it studies with certainty, persuasion is not needed. This volume calls into question the view that mathematics is free of rhetoric. Through nine studies of the intersections between these two disciplines, Arguing with Numbers shows that mathematics is in fact deeply rhetorical. Using rhetoric as a lens to analyze mathematically based arguments in public policy, political and economic theory, and even literature, the essays in this volume reveal how mathematics influences the values and beliefs with which we assess the world and make decisions and how our worldviews influence the kinds of mathematical instruments we construct and accept. In addition, contributors examine how concepts of rhetoric—such as analogy and visuality—have been employed in mathematical and scientific reasoning, including in the theorems of mathematical physicists and the geometrical diagramming of natural scientists. Challenging academic orthodoxy, these scholars reject a math-equals-truth reduction in favor of a more constructivist theory of mathematics as dynamic, evolving, and powerfully persuasive. By bringing these disparate lines of inquiry into conversation with one another, Arguing with Numbers provides inspiration to students, established scholars, and anyone inside or outside rhetorical studies who might be interested in exploring the intersections between the two disciplines. In addition to the editors, the contributors to this volume are Catherine Chaput, Crystal Broch Colombini, Nathan Crick, Michael Dreher, Jeanne Fahnestock, Andrew C. Jones, Joseph Little, and Edward Schiappa.

Taking corporate personhood as a starting point, Persons of the Market observes the complex historical entanglement of Christian theology and liberal capitalism to shed new light on their seemingly odd marriage in contemporary American politics. Author Kevin Musgrave highlights the ways that theories of corporate and human personhood have long been and remain bound together by examining four case studies: the U.S. Supreme Court’s 1886 Santa Clara decision, the role of early twentieth-century advertisers in endowing corporations with souls, Justice Lewis Powell Jr.’s eponymous memo of 1971, and the arc of the conservative movement from Ronald Reagan to Donald Trump. Tracing this rhetorical history of the extension and attribution of personhood to the corporate form illustrates how the corporation has for many increasingly become a normative model or ideal to which human persons should aspire. In closing, the book offers preliminary ideas about how we might fashion a more democratic and humane understanding of what it means to be a person.

The second edition of this formative collection offers analysis of the work rhetoric plays in the principles and practices of today’s culture of democratic activism. Editors JongHwa Lee and Seth Kahn—and their diverse contributors working in communication and composition studies both within and outside academia—provide explicit articulation of how activist rhetoric differs from the kinds of deliberative models that rhetoric has exalted for centuries, contextualized through and by contributors’ everyday lives, work, and interests. New to this edition are attention to Black Lives Matter, the transgender community, social media environments, globalization, and environmental activism. Simultaneously challenging and accessible, Activism and Rhetoric: Theories and Contexts for Political Engagement is a must-read for students and scholars who are interested in or actively engaged in rhetoric, composition, political communication, and social justice. Chapters 1, 6, and 13 of this book are freely available as downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

This book examines “Rhetorical Children” as visible and vocal communicators, shaping public discourse on contentious social issues related to organized labor, civil rights, gun violence, and climate change. This book explores four key social movement case studies: the 1903 Mother Jones-led March of the Mill Children to reform child labor laws, the 1963 Dr. Martin Luther King, Jr.,-led Children’s Crusade to end segregation, the 2018 Parkland student-led March for Our Lives movement to end gun violence, and the ongoing struggle for climate change mitigation led by Swedish activist Greta Thunberg. Through these case studies, the book outlines three rhetorical strategies, namely children’s ability to activate adults’ moral obligation; to invoke threats to natality and lost childhood; and to disrupt social order. It enables readers to better understand rhetorical children and the rhetorical tools required for social movements. Assessing the powerful role children play in shaping public discourse, this book will be of interest to students and scholars in the fields of Communication Studies, Rhetoric, Public Address, Social Movements, and Cultural Studies.