Marketing Challenges In Transition Economies Of Europe Baltic States And The Cis

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

V. The return of history.

Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization. Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction. Topics in Market Entry and Operational Decision Making in East-West Business Relationships include: studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.

This informative book explores several business topics that are directly related to transition economies with a focus on issues relating to macroeconomics and the cultural environment of international business. Written for international business professionals, Strategic Management in Central and Eastern Europe examines finance, strategies, human resources, entrepreneurship, marketing, and how business ethics differ between nations. Containing thorough and extensive research, this valuable book will help you understand transition economies, conduct better business with them, and assist these countries in establishing profitable businesses.

Russian Corporations: The Strategies of Survival and Development shows that while predictions of the quick development of a functional market economy there have not, for the most part, come true, it is nevertheless possible, if one's preconceptions are properly modified, to do business successfully there.

Evaluate the impact of Russia’s global business expansion Since the collapse of the former Soviet Union, tremendous changes have taken place in the Russian Federation’s trade relationship with other countries—especially with former allies. Expansion or Exodus examines how and why Russian corporations invest outside the country and why most of that money remains abroad as the growth and performance of these companies increases at an accelerated rate. As the Federation moves closer to joining the World Trade Organization, this timely book provides a global view of Russia’s outward expansion, exploring the operations of Russian firms in old, new, and forthcoming European Union member states. Russian corporations have invested 50-70 billion USD abroad in the last five years, with global energy giant Gazprom leading the way. Although some of the Russian money has returned home, most of it remains abroad, largely in the EU and the United States. Many ex-socialist countries fear the Russian government is using its energy companies as foreign policy tools and in some cases, those fears have been grounded. But the outward expansion of Russian firms has become less motivated by politics as non-energy-related companies have begun their internationalization. Expansion or Exodus examines the vital issues surrounding Russia’s outward foreign direct investments, including: how a lower-middle income country has become a net capital exporter how larger export-oriented Russian companies have used Germany as entry to Europe how Russian direct investments in Poland led to corruption and political involvement why foreign direct investments in the Baltic States have been met with suspicion why natural resource-based companies have been main drivers of international growth of Russian economy and how manufacturing and telecommunication industries are catching up the development of a Lithuanian oil refinery from state-ownership to privatization by an American corporation to acquisition with Russian capital the international activities of the leading Russian companies in several industrial sectors the majors factors that form contemporary Russian business culture the negative features of receiving Russian investments the outward internationalization of Russia’s telecommunication company Mobile TeleSystems (MTS) and much more Expansion or Exodus is an invaluable resource for the international business community, policymakers, and academics.

Incorporating the most recent data available for 2002, this report analyses current labour market trends and examines the impact of the global economic downturn and post 11 September developments upon different world regions. Covering Latin America and the Caribbean, East Asia, South East Asia, the Middle East and North Africa and sub-Saharan Africa, the transition economies and industrial countries, it focuses on the distinct labour market characteristics and challenges faced by each region and economic group. It also traces factors contributing to the global employment decline, such as the increase in informal sector employment, the decrease in employment in information and communication technology, as well as extensive jobs losses in the travel and tourism industries and the export and labour-intensive manufacturing sectors.