Marketing History Its Many Dimensions

This volume provides a comprehensive collection of articles which illuminate the history and development of marketing and marketing thought during the past century. The articles are international in scope, spanning a range of European countries, Japan and the US.

This book is an attempt to explain to the layperson what contemporary economics is about. It starts on the assumption that most economics is just refined common sense and clearly explains the key ideas associated with each issue. All the main topics of academic economics are considered: the theory of individual choice, the labour market, the competition between firms, international trade, economic growth, the stock market, unemployment, and money. The general principles are sketched first without maths or diagrams, and then discussed in the context of topical problems such as the collapse of communism in Eastern Europe, the lack of development in the third-world countries, the contrast between market forces and the protection of the environment, showing how economics is not necessarily a dry academic pursuit.

A History of Three-Dimensional Cinema chronicles 3-D cinema as a single, continuous and coherent medium, proceeding from 19th-century experiments in stereoscopic photography and lantern projection (1839–1892) to stereoscopic cinema’s “long novelty period” (1893–1952). It proceeds to examine the first Hollywood boom in anaglyphic stereo (1953–1955), when the mainstream industry produced 69 features in 3-D, mostly action films that could exploit the depth illusion, but also a handful of big-budget films—for example, Kiss Me Kate (George Sidney, 1953) and Dial M for Murder (Alfred Hitchcock, 1954)—until audiences tired of the process; the anaglyphic revival of 1970–1985, when 3-D was sustained as a novelty feature in sensational genres like soft-core pornography and horror; the age of IMAX 3-D (1986–2008); the current era of digital 3-D cinema, which began in 2009 when James Cameron’s Avatar became the highest-grossing feature of all time and the studios once again stampeded into 3-D production; and finally the future promise of Virtual Reality.

Dante's Convivio, written 1304-07, is the first major prose document in the Italian language. This new translation is based on the recent Italian critical edition of Maria Simonelli and includes as well the text of the three Italian canzoni. Using approaches from cultural and social history, traces the psychological, social, intellectual, and moral development of the 19th century American novelist, and examines the middle-class values and behavior that shaped him, and which he portrayed with such discomfort in his mature work. Annotation copyrighted by Book News, Inc., Portland, OR

A GUIDE TO KOREAN STUDIES IN THE UNITED STATES is a comprehensive 463-page directory with listings of over 280 individual Korean studies specialists in the United States & eighty-four organizations in the United States & Korea that support Korean studies activities. The guide also includes tables classifying individual specialists by percent of time involved with Korean studies, by major discipline & by state, along with an annotated bibliography of 345 recent publications in English on Korea.