Marketing In Perspective Rle Marketing
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Marketing in Perspective RLE Marketing
Author | : Simon Majaro |
Publsiher | : Routledge |
Total Pages | : 253 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 9781317659860 |
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This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Marketing in Perspective
![Marketing in Perspective](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Simon Majaro |
Publsiher | : Unknown |
Total Pages | : 236 |
Release | : 2015 |
Genre | : Electronic Book |
ISBN | : 1315761998 |
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Marketing Organisation RLE Marketing
Author | : Nigel Piercy |
Publsiher | : Routledge |
Total Pages | : 260 |
Release | : 2014-09-19 |
Genre | : Business & Economics |
ISBN | : 9781317642695 |
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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Perspectives on International Marketing Re issued RLE International Business
Author | : Stanley Paliwoda |
Publsiher | : Routledge |
Total Pages | : 394 |
Release | : 2013-01-04 |
Genre | : Business & Economics |
ISBN | : 9781135126667 |
Download Perspectives on International Marketing Re issued RLE International Business Book in PDF, Epub and Kindle
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Marketing in Developing Countries RLE Marketing
Author | : G. S. Kindra |
Publsiher | : Routledge |
Total Pages | : 245 |
Release | : 2014-09-25 |
Genre | : Business & Economics |
ISBN | : 9781317646693 |
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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Marketing for the Developing Company RLE Marketing
Author | : John Winkler |
Publsiher | : Routledge |
Total Pages | : 229 |
Release | : 2014-10-17 |
Genre | : Business & Economics |
ISBN | : 9781317646068 |
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This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
Perspectives on International Marketing Re issued RLE International Business
Author | : Stanley Paliwoda |
Publsiher | : Routledge |
Total Pages | : 393 |
Release | : 2013-01-04 |
Genre | : Business & Economics |
ISBN | : 9781135126674 |
Download Perspectives on International Marketing Re issued RLE International Business Book in PDF, Epub and Kindle
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.