Marketing Law
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Advertising and Marketing Law in Canada
Author | : Brenda L. Pritchard,Susan Vogt |
Publsiher | : Unknown |
Total Pages | : 540 |
Release | : 2012 |
Genre | : Advertising laws |
ISBN | : 0433472138 |
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Canadian Advertising Marketing Law
![Canadian Advertising Marketing Law](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : David M. W. Young |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 1990 |
Genre | : Advertising laws |
ISBN | : 0459350714 |
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Marketing Law
Author | : Peter Gillies,Niloufer Selvadurai |
Publsiher | : Federation Press |
Total Pages | : 404 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 1862876991 |
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Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.
Law is a Buyer s Market
![Law is a Buyer s Market](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Jordan Furlong |
Publsiher | : Unknown |
Total Pages | : 244 |
Release | : 2017 |
Genre | : Attorney and client |
ISBN | : 0995348804 |
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Law has become a buyer's market, and it's never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises.
The Law of Advertising Marketing and Promotions
Author | : David H. Bernstein,Bruce P. Keller |
Publsiher | : Law Journal Seminars Press |
Total Pages | : 135 |
Release | : 2017-10-28 |
Genre | : Law |
ISBN | : 1588521729 |
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The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Marketing the Law Firm
Author | : Sally J. Schmidt |
Publsiher | : Law Journal Press |
Total Pages | : 692 |
Release | : 1991 |
Genre | : Business & Economics |
ISBN | : 1588520528 |
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Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Canadian Advertising Marketing Law
![Canadian Advertising Marketing Law](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : David M. W. Young |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 1990 |
Genre | : Advertising laws |
ISBN | : 0459350714 |
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The Complete Guide to Marketing Your Law Practice
Author | : Hollis Hatfield Weishar,James A. Durham |
Publsiher | : Section of Law Practice Management |
Total Pages | : 272 |
Release | : 1999 |
Genre | : Law |
ISBN | : STANFORD:36105062047472 |
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A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.