Marketing The Unmarketed

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.

Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first-then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!"--Famous author who hasn't read this book "This book has a great amount of words." - Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." - Author who only gives testimonials to people who give him one in return.

By pulling back the curtains in the online marketing (also called as Internet marketing or SEO industry) Raam Anand helps people clearly see what's happening in this sector, what's working and what's not. A lot of hype is making rounds in the name of Internet marketing and Raam has started a movement against marketing companies, consultants and agencies that perpetrate unethical and ineffective online marketing strategies (and services). As a veteran Internet marketer himself and having more than a decade of experience in this industry, Raam busts some of the deep rooted myths and shows how unscrupulous marketers and marketing companies are still using stale technology to take their clients for a royal ride. This book is not just about problems. It will also provide you the solutions to these pressing problems. This is a huge industry and every day, hundreds of thousands of people are being victimized by unethical marketing practices. This book will lay it out in front of you, help you identify unethical marketing practices and steer you away to finding other effective solutions for achieving your results. This is all about finding new ways to achieve STARDOM in your industry, without getting victimized by unethical SEO or marketing perpetrators. Hype, as it is known in Internet marketing parlance, is an idea that is all about a strategy or a technique that's made to appear huge and larger than life, by unscrupulous marketers. They call it the next big secret and start selling their 'secret' sauce to unsuspecting customers. Hopefully this publication will help you understand how to identify hype from reality and staying away from unethical marketing, leading to finding new, stable, independent strategies for achieving stardom in your chosen niche.