Marketing Trends In Australasia

Focus 2024: the annual reference guide for the professionals of the film industry The European Audiovisual Observatory’s Focus – World Film Market Trends publication is a one stop shop handbook on all the trends and tendencies in the global film industry. This easily readable 66-page report gives you key statistics for the global cinema market, Europe 28 (European Union plus the UK) as well as individual country profiles. If you want to get the cinema admission figures for Spain, the price of a cinema ticket in South Korea or the top ten films watched in Brazil, then Focus is for you! The European Audiovisual Observatory produces a new Focus report each year in May for the Cannes Marché du Film. It is distributed to all Film Market participants as a must-have information resource. And now you too can get it! What are the latest trends in the global film markets? What films are we watching? Get Focus 2024 and find out!

COVID pandemic causes theatrical markets across Europe to plummet by over 70% in 2020 This 2021 edition of the Focus provides a global overview of a film industry painfully impacted by the COVID-19 crisis. The collapse of cinema exhibition, the growth in the market share of European films, the relative resilience of film production, the continued investments in cinema screens and the contrasts between countries and regions are among the observations that our figures suggest. La pandémie de COVID a fait chuter les marchés du cinéma en Europe de plus de 70 % en 2020 Cette édition 2021 de Focus offre un aperçu global d'une industrie cinématographique douloureusement impactée par la crise du COVID-19. L'effondrement de l'exploitation des salles de cinéma, la croissance de la part de marché des films européens, la relative résilience de la production cinématographique, la poursuite des investissements continus dans les écrans de cinéma et les contrastes entre pays et régions sont parmi les constats indiqués par nos données.

Focus 2023: the annual reference guide for the professionals of the film industry The European Audiovisual Observatory’s Focus – World Film Market Trends publication is a one stop shop handbook on all the trends and tendencies in the global film industry. This easily readable 68-page report gives you key statistics for the global cinema market, EU28 (European Union plus the UK) as well as individual country profiles. If you want to get the cinema admission figures for Spain, the price of a cinema ticket in South Korea or the top ten films watched in Brazil, then Focus is for you! The European Audiovisual Observatory produces a new Focus report each year in May for the Cannes Marché du Film. It is distributed to all Film Market participants as a must-have information resource. And now you too can get it! This edition carries an Iberian breeze because it comes in the year of the Observatory’s Portuguese Presidency and because we brought Spain, the Country of Honour of this year’s Market, to the stage for the launch event.Get Focus 2023 and find out!

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

This book offers a fresh perspective on the Chinese diaspora. It is about the mobilisation of knowledge across time and space, exploring the history of Chinese market gardening in Australia and New Zealand. It enlarges our understanding of processes of technological change and human mobility, highlighting the mobility of migrants as an essential element in the mobility and adaptation of technologies. Truly multidisciplinary, Chinese Market Gardening in Australia and New Zealand incorporates elements of economic, agricultural, social, cultural and environmental history, along with archaeology, to document how Chinese market gardeners from subtropical southern China adapted their horticultural techniques and technologies to novel environments and the demands of European consumers. It shows that they made a significant contribution to the economies of Australia and New Zealand, developing flexible strategies to cope with the vagaries of climate and changing business and social environments which were often hostile towards Asian immigrants. Chinese Market Gardening in Australia and New Zealand will appeal to students and scholars in the fields of the Chinese diaspora, in particular the history of the Chinese in Australasia; the history of technology; horticultural and garden history; and environmental history, as well as Asian studies more generally.

This publication presents an analysis of recent trends in migration movements and policies in Asia.