Mastering The News Media Interview

Explains the role of the news media, describes how to prepare for an interview, and offers advice on answering questions and handling crisis situations

In the 21st century, more than ever before, we need to compose and deliver messages that stand out and reach the intended audience in a very crowded media space. It was always a challenge. But with the worldwide stampede towards social media and its thousands of channels, delivered through multiple devices, a spokesperson who cannot communicate their message effectively will not be heard. This book is for those who already know what it is like to be interviewed and want to improve. It is also for people who expect to face the media in the future. For people in business, the not-for-profit sector, government or any walk of life, Mastering Media Interviews In the 21st Century is a valuable tool for getting your message across successfully and with confidence. About the Author Steve Cropper is one of Australia's leading media trainers having spent 30 years in TV and radio journalism, politics and public relations. As one of Australia's first media trainers, he has coached thousands of people to become successful media spokespeople in business, government, politics, healthcare, academia, science, finance and the not-for-profit sector. In addition, he has assisted a wide range of professionals to develop their skills as presenters, negotiators or generally improve their interpersonal communication skills. This book is a compilation of the techniques refined over recent decades to develop skills and confidence in 'the art of the interview' in the fast-changing world of 21st century media.

(B&W)Preparing for an interview in today's rapidly-moving social media driven environment, requires an understanding of how best to put one's public relations foot forward as one simple interviewing mistake, can have far-reaching and long-lasting repercussions. These outcomes can eventually work against the objectives of the interviewee. How To Carry Out Media Interviews: an expert guide to mastering TV, Radio and Online Interviews, provides a comprehensive step-by-step guide for those people seeking to not only make a great and lasting impression but also have their presence remembered for future opportunities and reference. How To Carry Out Media Interviews: an expert guide to mastering TV, Radio and Online Interviews, is the complete guide for students, entrepreneurs, coaches, trainers, mentors, corporate client or staff, who are beginning their media interview journey to the seasoned professional, who is seeking to enhance their brand.

To one extent or another, dealing with the news media is a fact of life for every American law enforcement leader. However, news organizations, although a pain at times, can aid law enforcement in a number of ways. This text avoids theory and the intangible and concentrates on the practicalities by exploring past troubled times and focuses on what cops and reporters have to offer each other. The “news” is defined and broken down into some of its technical, component parts. The secrets for establishing a mutually beneficial relationship with reporters are revealed, including the absolute necessity for credibility on the part of the law enforcement leader. Common sense policies and procedures concerning relations with the news media, and the importance of an effective Public Information Officer (PIO) is explored. The following topics are featured: newspaper journalism; the all-seeing eye called television; a look at what radio has to offer; Internet news; and what the Net can provide the police officer in twenty-first century America. The law enforcement officer will learn how to give an effective interview, produce news releases that will be used by the media, the art of leading a successful news conference, and the dirty tricks used by the occasional, unscrupulous journalist. Solid advice for overcoming this media misbehavior is given, which will prepare the leader for dealing with the media challenges found at the scene of a major crime, disaster, or other high-profile incident. Instructions for the responses required to recover from an episode of bad news is included, aiding the leader in how to inform the public of all good news that the agency generates. Each chapter concludes with a summary of vital points to remember, and a glossary of terms appears at the end of the text. A new chapter has been added on the topic of “fake news.” Law enforcement leaders need to understand what this phenomenon is and how to protect themselves from its negative effects. This how-to-do-it book is a troubleshooting guide that will enable the law enforcement leader to undertake any challenging media situation that is encountered.

Through a new interpretation of contemporary political communication encompassing news making, election campaigning, citizen activism, and government, this book shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now shape power relations among political actors, media, and publics.

First published in 1995. One of the most pervasive forms of social control in our society is the mass media. The public learns from television, newspapers, magazines, movies, and books what is happening in the world and how to interpret it. The problem, however, is that full or complete interpretations of reality are not presented. In short, reality itself, clear and unadorned, is not to be found in the information provided by the media. Instead, media presentations consist of those various viewpoints that succeed in capturing the minds and imaginations of the masses, or in terms of the 1992 presidential campaign, that successfully put the winning spin on information. Barak and others believe that criminologists should participate in the various media presentations of crime and justice. By bringing their knowledge to bear on media presentations, criminologists can help make some news more representative and less distorted of the social reality of crime.

Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos