Mating Brand

Brand meets his dream girl in college-a half-human, half-leopard shapeshifter who cannot shift. Werewolves and cats are natural enemies but the power of their sexual chemistry overwhelms them. She steals his heart and makes him whole. When she abandons him it fractures his world and he knows no woman can ever take her place. Though many seek his attention, he is cold and unattainable. The love they share is soul deep but the fate of Charma's family lies in her hands. The memory of every heated touch they share will cut out both their hearts when she leaves him but to save them all, she must run. After nine years of desolation and heartbreak Charma is back. She risks forfeiting her life to warn Brand of an impending attack but she doesn't hesitate. Brand has her in his arms once more and he will never lose her again.

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

It's werewolf mating season. All the males are in heat, and the driving sexual lust of their beasts is almost uncontrollable. When Mika finds herself trapped in an alley, surrounded by four horny werewolves, she knows she's in deep trouble. Until a tall, handsome werewolf rescues her'then demands payment. Hot, sweaty, intimate payment.Grady is a half-breed whose human mother abandoned him to his werewolf father, so he knows human women just aren't safe to fall in love with. The wolf within him wants Mika as his mate, but Grady will not give in. Never. Ever. He's willing to fight his emotions and his beast, no matter how much sexy Mika tempts him.But neither of them expected her Uncle Omar to assign Grady to protect her from other males?24/7, in her home, sleeping just down the hall. Mika decides to make the best of her vacation and keep the hot wolf in her bed. Grady can't resist the scorching sex, but he is determined to resist the bond.