Media Consumption In Malaysia

How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies. The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas. Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.

How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies. The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas. Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.

This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.

This edited volume revisits developments in the field of media education and media studies at a time when society is experiencing a ubiquitous networked, digital media environment. Rapid advances in media and communication technologies and the accompanying developments in social, cultural, political, and economic realms pose unexpected challenges to the curricula of long-established media and communication schools. As opposed to rigidly structured nation-based mass media systems of the past century, the new global media sphere celebrates the breaking down of borders – whether spatial, cultural or social. Today, in the second half of the second decade of the 21st century, this problem translates into what, and how to teach students of media, who in all likelihood, are more adept media consumers and producers, than their teachers. In a region where educational institutions and educators don’t transform as fast as media technologies do, there is a need to problematize, and to reflect upon the situation. This edited volume examines critical issues related to media studies at local institutions of higher learning, and includes a sampling of research charting new directions in local media scholarship. Contributions to this edited volume reflect the shared concerns of media educators and researchers in Malaysia and two neighboring countries, Indonesia and Thailand. Three main themes underscore this volume, reflecting their importance to the evolution of media education, and to a certain extent, research as well: • Historical development of media education and training • Current developments and future trajectories of media education in a globalized digital media environment • Analysis of media and society

This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.

The West has seen the rise of the organic movement. In the Muslim world, a similar halal movement is rapidly spreading. Malaysia is at the forefront of this new global phenomenon. Examining the powerful linkages between class, consumption, market relations, Islam and the state in contemporary Malaysia, this is the first book to explore how Malaysia's emerging Malay middle class is constituted through consumer practices and Islamic revivalism. By exploring consumption practices in urban Malaysia, this book shows how diverse forms of Malay middle-class consumption (of food, clothing, and cars, for example) are understood, practiced, and contested as a particular mode of modern Islamic practice. It illustrates ways in which the issue of "proper Islamic consumption" for consumers, the marketplace, and the state in contemporary Malaysia evokes a whole range of contradictory Islamic visions, lifestyles, and debates articulating what Islam is or ought to be.

Written with media students in mind, this accessible book provides both students and researchers with a new perspective on how to research engagement, not as a metric but as a marker of power relations. This book navigates the reader through a tighter analytical notion of engagement within an understanding of media, culture and democracy. Dahlgren and Hill offer a new definition of engagement as an energising internal force, and as such a powerful means to further human agency. From this definition, the book builds a generative theory of engagement as a nexus of relations we make and break with media on a daily basis, with examples from political activism, news and disinformation, and the global pandemic. Dahlgren and Hill identify five parameters of engagement in order to understand the relations we have with media across changing public and mediated spheres. This new perspective offers students and researchers pathways for investigating the meaning of media engagement as a resource for living. It will be particularly useful for undergraduate courses on media audiences and publics, political communication and democracy, media and cultural theory, journalism, and for media, communication and sociology studies more broadly.

Malaysia is one of the most intriguing countries in Asia in many respects. It consists of several distinct areas, not only geographically but ethnically as well; along with Malays and related groups, the country has a very large Indian and Chinese population. The spoken languages obviously vary at home, although Bahasa Malaysia is the official language and nearly everyone speaks English. There is also a mixture of religions, with Islam predominating among the Malays and others, Hinduism and Sikhism among the Indians, mainly Daoism and Confucianism among the Chinese, but also some Christians as well as older indigenous beliefs in certain places. This second edition of Historical Dictionary of Malaysia contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 500 cross-referenced entries on important personalities, politics, economy, foreign relations, religion, and culture. This book is an excellent resource for students, researchers, and anyone wanting to know more about Malaysia.