Media Convergence Handbook

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these ‘new’ media in a comparative perspective together with ‘old’ mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media? Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many. Features include: case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action diagrams, figures, and tables summarizing key concepts beyond standard ‘models of communication’ systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

Requirements for next generation networks (NGNs) are fueling an architectural evolution. Service providers are obliged to give users access to content anytime, anyhow, anywhere, on any device. This requires a converged infrastructure in which users across multiple domains can be served through a single unified domain and all network services and business units can be consolidated on a single IP infrastructure. The Fixed Mobile Convergence Handbook is a comprehensive guide to the design, implementation, and management of converged cellular/WiFi wireless networks. This book discusses how FMC is transforming technologies as multimedia ceases to be passively consumed and unidirectional—and becomes increasingly mobile, personalized and interactive. This book also describes ways to ensure that networks remain cost-effective, scalable, reliable, and secure in the face of constant technological evolution. This material encapsulates the state of FMC, covering everything from basic concepts to research-grade material and future directions. Addressing a broad range of topics, the handbook consists of 16 chapters authored by 44 experts from around the world. Subjects include: Femtocell network technology and applications Deployment modes and interference avoidance Architecture for power efficiency Conversational quality and network planning Design of SIP-based mobility management protocols Highly respected in their field, the authors anticipate the key issues and problems that FMC presents—from application inception and deployment to system interconnection and Quality of Service (QoS). Ideal for professional mobile technology designers and/or planners, researchers (faculty members and graduate students), this book provides specific salient features and information that will guide innovation in the 21st century and beyond. Syed Ahson is a senior software design engineer with Microsoft. Previously, he was a senior staff software engineer with Motorola, where he was a leading contributor in the creation of several iDEN, CDMA, and GSM cellular phones. Dr. Mohammad Ilyas is associate dean for research and industry relations at the College of Engineering and Computer Science at Florida Atlantic University, Boca Raton. A consultant to several national and international organizations, Dr. Ilyas is a member of both the IEEE and ASEE.

This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.