Media Relations And The Modern First Lady

Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.

Looking at the personal interaction between each first lady from Martha Washington to Laura Bush and the mass media of her day, Maurine H. Beasley traces the growth of the institution of the first lady as a part of the American political system.

Southern First Ladies explores the ways in which geographical and cultural backgrounds molded a group of influential first ladies. The contributors to this volume use the lens of “Southernness” to define and better understand the cultural attributes, characteristics, actions, and activism of seventeen first ladies from Martha Washington to Laura Bush. The first ladies defined in this volume as Southern were either all born in the South—specifically, the former states of the Confederacy or their slaveholding neighbors like Missouri—or else lived in those states for a significant portion of their adult lives (women like Julia Tyler, Hillary Clinton, and Barbara Bush). Southern climes indelibly shaped these women and, in turn, a number of enduring White House traditions. Along with the standards of proper behavior and ceremonial customs and hospitality demanded by notions of Southern white womanhood, some of which they successfully resisted or subverted, early first ladies including Martha Washington, Dolley Madison, Julia Tyler, and Sarah Polk were also shaped by racially based societal and cultural constraints typical of the eighteenth and nineteenth centuries, some of which have persisted to the present day. The first nine women in this volume, from Martha Washington to Julia Grant, all enslaved others during their lives, inside or outside the White House. Among the seven first ladies in the book’s last section, Ellen Wilson, for example, was profoundly influenced by the reformist ethos of the Progressive Era and set an example for activism that five of her Southern successors—Lady Bird Johnson, Rosalynn Carter, Barbara Bush, Hillary Clinton, and Laura Bush—all emulated. By contrast, Ellen’s immediate successor in the White House, Edith Wilson, enthusiastically celebrated the “Lost Cause.” Southern First Ladies is the first volume to comprehensively emphasize the significance of Southernness and a Southern background in the history and work of first ladies, and Southernness’ long-standing influence for the development of this position in the White House as well as outside of it.

Turning to primary sources others have overlooked, Sibley challenges the cliches about Florence Harding's time in the national spotlight. She describes her support for racial equality, lobbying for better treatment for veterans and female prisoners and her lifelong interest in preventing animal cruelty.

Traces the development of the First Lady's role from obscurity into an influential force in politics, complete with office, staff and budgetary resources to rival those of key presidential advisors. The author also explores the paradoxes surrounding activism in the office.

This second edition presents Clinton's self-repositioning during the 1996 election, her official role during the second term, her role during the impeachment proceedings, and the beginnings of an independent political career.

As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media, and news coverage of the campaign. The second section includes two unique perspectives on political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns, and the overall election.

The post-election period of the 2020 presidential campaign is historic not only for the culmination of tensions in the January 6, 2021 storming of the US capitol, but also in the very persistence of campaigning after the election was over. Historically, political campaigns have had only four phases: pre-primary, primary, convention, and general election. In 2020, there was a distinct and active post-election campaign in which President Donald Trump vigorously challenged the election, calling for recounts, court challenges amid charges of voter fraud and irregularities. Speeches, rallies, fundraising and advertising continued weeks past the election. For the first time modern electoral history, there was an active, dramatic and decisive post-election phase of the 2020 presidential campaign. This volume explores political communication during the post-election phase from election day until the inauguration of President Joseph R. Biden. Chapters address political branding, the nature of argumentation in the era of partisanship, the themes and issues of media coverage, examination of Trump’s January 6th address in terms of inciting an insurrection or free speech, Trump’s discursive strategy, political advertising and political cartoons during this period concluding with an examination of the post-election lawsuits.