Mediating Ideology In Text And Image

While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.

During an election campaign in 2008, Ken Livingstone said to a newspaper reporter “this election is not a joke”. By doing so, he introduced an expectation into the discourse that someone does, in fact, think it is a joke. This book explores how it is that saying what is not the case communicates something about what is. Bringing together a focus on text with cognitive and pragmatic approaches, a case is made for an application of linguistic negation as a tool of analysis. This tool is used to explore the ideological implications of projecting or reflecting readerly expectations. This book contributes to the growing field of Critical stylistics and aims to add to the range of stylistic insights which anchor the analysis of discourse to a consideration of the nuances of language choice.

This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.

Gao uses the case of conference interpreting at the Summer Davos Forum in China to systematically reveal the ways in which ideology and linguistic ‘re-engineering’ can lead to discourse reconstruction. Translation and interpreting can never be wholly neutral practices in ‘multi-voiced’ transnational communication. Gao employs an innovative methodological synthesis to examine in depth a range of elements surrounding interpreters’ ideological positioning. These include analysing the appraisal patterns of the source and target texts, identifying ‘us’-and-‘them’ discourse structures, investigating interpreters’ cognitions, and examining the crossmodal means by which interpreters render paralanguage. Collectively, they bridge the gap between socio-political and ideological concerns on the one hand, and practical questions of discourse reconstruction in cross-language/ cultural events on the other, offering a panoramic perspective. An invaluable read for scholars in translation and interpreting studies, particularly those with an interest in political discourse or the international relations context.

Electronic emotion is the emotion lived, relived or discovered through machines. It is the emotion that users of information and communication technologies (ICTs) feel when using or not using different devices. Through ICTs emotion is amplified, shaped, stereotyped and re-invented but at the same time sacrificed. This book addresses a number of questions such as: What does electronic emotion actually mean? How does emotion change when mediated by information and communication technologies? How are the production and the consumption of electronic and mediated emotion articulated? What emotional investment do people express in ICTs? The editors have brought together a distinctive group of scholars from multiple disciplines including social sciences, linguistics and information sciences to discuss and provide some answers to these questions.

The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption.

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

This volume brings together the peer-reviewed contributions of the participants at the COST 2102 International Conference on “Cross-Modal Analysis of Speech, Gestures, Gaze and Facial Expressions” held in Prague, Czech Republic, October 15–18, 2008. The conference was sponsored by COST (European Cooperation in the Field of Scientific and Technical Research, www. cost. esf. org/domains_actions/ict) in the - main of Information and Communication Technologies (ICT) for disseminating the research advances developed within COST Action 2102: “Cross-Modal Analysis of Verbal and Nonverbal Communication” http://cost2102. cs. stir. ac. uk. COST 2102 research networking has contributed to modifying the conventional theoretical approach to the cross-modal analysis of verbal and nonverbal communi- tion changing the concept of face to face communication with that of body to body communication as well as developing the idea of embodied information. Information is no longer the result of a difference in perception and is no longer measured in terms of quantity of stimuli, since the research developed in COST 2102 has proved that human information processing is a nonlinear process that cannot be seen as the sum of the numerous pieces of information available. Considering simply the pieces of inf- mation available, results in a model of the receiver as a mere decoder, and produces a huge simplification of the communication process.