Merchant Cultures

The way merchants trade, think about business and represent commerce in art forms define merchant culture. The world between 1500 and 1800 encompassed different merchant cultures that stood alone and in contact with others. Culture, power relations and institutions framed similarities and differences and outlined the global outcome of these exchanges.

These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.

In ancient China, as the lowermost class in the social hierarchy, merchants were viewed as greedy and immoral, commanding little respect. But since the sixteenth century, when China entered modern times with the sprout of capitalism, merchants have become a strong force to transform the ancient society. By absorbing methods of anthropology, psychology, geography, and economics, as well as cultural and genealogical studies, this book explores the development and rise of the merchant in modern China. To start with, it examines the golden times of the merchant and the dilemmas facing them in the two-millennia-long traditional society where the "pro-agriculture and anti-commerce" policy was implemented. With the economic development, merchant groups gradually came into being and formed a vibrant social class in the modern era. Major merchant groups, their psychological integration, and the interaction between merchants and capitalism in China are specifically studied. Also, merchants’ role in the communal life is analyzed, including their contribution to the making and expansion of modern communities, which led to China’s social transformation. With a multi-faceted description of Chinese merchants whose development interweaves with the transformation of the ancient country, this book will appeal to scholars and students in economics, history, sociology, and cultural studies. Readers interested in Chinese culture and social history will also be attracted by it.

‘This book with its felicitous title brings together with great skill and sensitivity a large amount of current historical scholarship on the trade and civilization of the Indian Ocean during the Islamic centuries. It will be welcomed by both students and teachers as a fine introduction to a complex subject.”

Merchant organisation was a global phenomenon in the early modern era, and in the growing contacts between peoples and cultures, merchants may be seen as privileged intermediaries. This collection is unique in essaying a truly global coverage of mercantile activities, from the Wangara of the Central Sudan, Mississippi and Huron Indians, to the role of the Jews, the Muslim merchants of Anatolia, to the social structure of the mercantile classes in early modern England. The histories of merchant communities are not their histories alone, but also the histories of assumptions concerning their contexts. From the comparative perspective adopted here, it emerges that in markets where Western European merchants vied for place with competitors from the Near East, South Asia or East Asia, they were very often unsuccessful.

Considerable attention has recently been focused on the importance of social networks and business culture in reducing transaction costs, both in the pre-industrial period and during the nineteenth century. This book brings together twelve original contributions by scholars in the United Kingdom, continental Europe, and North America which represent important and innovative research on this topic. They cover two broad themes. First, the role of business culture in determining commercial success, in particular the importance of familial, religious, ethnic and associational connections in the working lives of merchants and the impact of business practices on family life. Second, the wider institutional and political framework for business operations, in particular the relationship between the political economy of trade and the cultural world of merchants in an era of transition from personal to corporate structures. These key themes are developed in three separate sections, each with four contributions. They focus, in turn, on the role of culture in building and preserving businesses; the interplay between institutions, networks and power in determining commercial success or failure; and the significance of faith and the family in influencing business strategies and the direction of merchant enterprise. The wider historiographical context of the individual contributions is discussed in an extended introductory chapter which sets out the overall agenda of the book and provides a broader comparative framework for analysing the specific issues covered in each of the three sections. Taken together the collection offers an important addition to the available literature in this field and will attract a wide readership amongst business, cultural, maritime, economic, social and urban historians, as well as historical anthropologists, sociologists and other social scientists whose research embraces a longer-term perspective.

_Abounds in inspiring ideas and proposals. A helpful bibliography completes Beghtol's noteworthy and recommendable study..._ --KNOWLEDGE ORGANIZATION