Metalepsis

The product of an international and interdisciplinary conference, Metalepsis in Popular Culture, held from 25 June to 27 June 2009, with the financial support of the Bureau d'egalite and the Faculte des lettres et sciences humaines, at Neuchatel University in Switzerland.

'Metalepsis' is a term from classical rhetoric, but in the twentieth century, it was re-framed more broadly as a crossing of the boundaries that separate distinct narrative worlds. This modern notion of metalepsis, introduced by Gérard Genette, has so far largely been theorized on the basis of examples from post-modern novels and films. Yet metalepsis has a much greater potential to address all sorts of transgressions between 'worlds' or 'levels', not only in post-modern but also pre-modern literature. This volume explores metalepsis in classical antiquity, considering questions such as: if metalepsis consists fundamentally in the breaking down of barriers, what sort of barriers and what sort of transgressions can the concept be fruitfully applied to? Can it be used within approaches other than narratology? Does metalepsis require recognisable levels of reality and fictionality, and if so, what role might be played by other planes, such as the past, the mythical or the divine? What form does metalepsis take in less obviously 'narrative' genres, such as lyric poetry? And how should it be understood in visual media? Reflecting on these questions sheds new light on important dynamics in ancient texts, and advances literary theory by probing how explorations of ancient metalepsis might change, refine, or extend our understanding of the concept itself.

Understanding Metalepsis provides a state-of-the-art overview of the narratological concept of metalepsis and develops new ways of investigating the forms and functions of metaleptic narratives. Informed by a hermeneutic perspective, this study offers not only an account of the complexities that characterize the process of understanding metaleptic phenomena, but also metatheoretical insights into the hermeneutics of narratology.

The Narratologiaseries publishes state-of-the-art monographs and collective volumes devoted to modern narrative theory and its historical reconstruction in all the philological disciplines. It is the first narratological forum of its kind in Germany. In addition to literary texts, the series focuses on narration in everyday contexts, in pictorial media, in film and in the new media as well as on narration in historiography, ethnology, medicine, and the law. The series publishes in German and English. All volumes are peer reviewed by two anonymous assessors.

Menon introduces rhetoric into the largely medico-juridical realm of studies on Renaissance sexuality. In doing so, she suggests that rhetoric allows us to think through the erotics of language in ways that pay most attention to the frisson of English Renaissance drama.

Understanding Metalepsis provides a state-of-the-art overview of the narratological concept of metalepsis and develops new ways of investigating the forms and functions of metaleptic narratives. Informed by a hermeneutic perspective, this study offe

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

This handbook in English provides a systematic overview of the present state of international research in narratology. Detailed individual studies by internationally renowned narratologists elucidate 34 central terms. The articles present original research contributions and are all structured in a similar manner. Each contains a concise definition and a detailed explanation of the term in question. In a main section they present a critical account of the major research positions and their historical development and indicate directions for future research; they conclude with selected bibliographical references.