Michael Freeman On Creative Exposure

THE LATEST BOOK IN THE ULTIMATE PHOTOGRAPHY MASTERCLASS SERIES, FROM BEST-SELLING AUTHOR MICHAEL FREEMAN Shooting starts with the exposure, and setting it is the first decision in photography - one that determines everything else to follow in creating a satisfying image. It's very far from being a simple binary choice between right and wrong, because there is no standard 'right' exposure. In the fifth book of his new series, best-selling author Michael Freeman takes a deep dive into another fundamental element of the photographic process. In his role as leading industry consultant in AI-led computational photography, Freeman reveals not only the full set of exposure processes available in and out of the camera, but how to link them to the personal aesthetic choices that we all want to make and argues that more than ever, exposure is a creative process. * Clearly explains the principles of photographic exposure through a concise and easy-to-follow format. * Examines the role of the photographer in the creative process of selective exposure. * Real-life examples demonstrate the range of exposure choices available in any photographic situation. * Takes account of the latest developments in computational digital photography and details how to work alongside them. * Gives the practical photographer the tools they need to take full creative control of their camera.

Explains the elements that top photographers look for to create great photographs.

Leave the Auto mode in the dust and take complete creative control of your images with this comprehensive guide to photography?s most fundamental principles. Michael Freeman brings his years of experience to the table, teaching you all the professional techniques so you can nail the optimal exposure in-camera at the moment of capture, every time. Learn the particular nuances of shutter speed, aperture, and ISO, understand the specific ways in which they interact within each exposure, and master their usage to quickly and efficiently achieve your creative vision, regardless of the lighting conditions or subject characteristics. Get under the hood of your camera with an in-depth look at how each of its metering modes works, so you can know exactly how to find the best options and settings for each scene. Then review some of the most challenging exposure scenarios ? from a bride against a shadowed background to the neon lights of city streets ? all explained with reliable methods and established techniques for delivering stunning results.

Photography is international best-seller Michael Freeman’s life, and in this book he works together with fellow photography experts to share his and their knowledge with anyone who wants to learn not only how to take better photos, but also why those photographs work and where they fit in with the history of the craft. Inspired by the structure of a college course and the benefits of a collective learning environment, this book teaches the fundamentals of photography not just through comprehensive lessons and instructions, but also through challenges in which readers can participate. Sample work from Michael’s students provides inspiration, and critical evaluations of the results ensure that the core concepts are being grasped every step of the way. Additionally, readers can join in by sharing their work via the series’ dedicated website.

Clear, direct and guaranteed, Perfect Exposure looks at the way professionals work, and lays out the decisions and sequences with absolute clarity, while incorporating the latest, powerful post-processing techniques. Choosing the exposure for a photograph is both alarmingly simple, and infinitely complex. Simple, because there is ultimately only one dosage of light, controlled as it always has been, by a shutter speed, aperture and ISO setting. But arriving at the perfect exposure is also complex, because it affects everything in the image and its effect on the viewer. There are endless subtleties in the brightness, readability and mood of every part of every scene, as the myriad of exposure decisions photographers take testifies. Understanding how and why exposure works is essential, not only because it helps you to decide what is instinctively "right". Perfect Exposure enables total confidence in that decision - an invaluable skill for every single photographer.

Black and white has an enduring appeal that just keeps on growing. Above all, it's a medium for the fine print--one that benefits immeasurably from digital technology and inkjet printers. Written by a photographer well-known for his ability to explain complex digital concepts to a variety of audiences, this essential guide on the art of black and white is packed with information, hints, and tips, along with a plethora of stunning images. Discover how our colorful world translates into black and white and how to create a stunning monotone image. See how to render colors as gray tones and how to manipulate the tonality for dramatic effect. Experiment with high contrast, infrared, and pseudo non-silver looks. You won't believe the wonderful results you'll achieve.

Drawing on over 40 years of practical experience, best-selling author and photographer Michael Freeman examines the most fundamental building-blocks of photography - light and shadow - bringing this key element of the picture-making process into the 21st century. In this book, Freeman takes a new and different view of photography's prime commodity, arguing that for the photographer, the rich and evocative world of shadows is the full equal of the actual light that casts them and bathes scenes. He defines the varied qualities of both light and shadows (of which there are at least ten distinct types), and shows how they have particular meaning and purpose. He also argues for integrating exposure and processing with an appreciation of light and shadow quality so as to have full and subtle control. Armed with this understanding and these techniques, the creative photographer can work with light and shadow to add depth and quality to imagery. - All new content from the master of photography guides - Concise and easy-to-follow format clearly explains the fundamentals of light and shadow - For the first time ever, both light and shadow are given equal weight in the discussion of photographic image-making - Real-life examples, clearly illustrated, cut through the jargon and show the theory of light and shadow in practice

The essential concept for which there is no Auto mode, quality composition is what distinguishes a snapshot from a phenomenal photograph. Learn how to develop your photographic eye not to only seek out engaging subjects, but also to approach them from the best angle, in optimal light, for maximum effect. Going beyond the basics, Michael Freeman reveals why certain photographs succeed, demystifying the abstract aesthetics to give practical rules and real-world advice that will enhance your images and inspire your creativity. Presented in a straightforward, down-to-earth method, these compositional principles will become second nature, giving you the creative freedom to seek out new, stunning shots of your own. What?s more, you will develop reliable skills to approach a wide variety of subjects ? from portraits to landscapes and everything in between ? and to consistently present them in a strong, compelling composition.