Modern Fruit Marketing

Bliss Brown's 1916 volume is a complete source of information on the marketing, packaging, and transportation of fruit for sale.

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Excerpt from Modern Fruit Marketing: A Complete Treatise Covering, Harvesting, Packing, Storing, Transporting and Selling of Fruit Agriculture is the Science, the Art and the Technique of supplying human wants from the products of the soil. This does not exactly correspond with the old definition, but is a readjustment to meet the needs of its modern application. The Latin word "agri," meaning field, and "horti," garden, have long since outgrown their usefulness as a definition for present-day Agriculture or Horticulture. The tendency now is to increase the scope of the word Agriculture to include the Art, the Science, and the Technique of everything pertaining to farm products, and to delimit the meaning of Horticulture within narrower and narrower bounds. Formerly, Agriculture was considered to be the growing of crops. When this was accomplished, the farmers results were turned over to another set of people to dispose of as they saw fit. Later, along with production, was considered the problems of distribution, and Agriculture expanded to include this work. Now, the marketing of farm products is everywhere considered as a legitimate part of Agriculture. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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