Modern Perspectives In Business Applications

This book is unique! Until now, purchasing and supply management books have had a primarily domestic outlook. However in this book, important issues related to sales management and supply management are handled with a modern perspective. This book has global vision tied into management principles based on an understanding of the sales management and basic job of purchasing and supply management, as all authors have held high-level positions directing the effort. Distinguished researchers from prestigious universities have written chapters and case studies from real-world events that challenge the brightest minds.

With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, e-commerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.)

Information systems development underwent many changes as systems transitioned onto web-based forums. Complemented by advancements in security and technology, internet-based systems have become an information mainstay. The Handbook of Research on Contemporary Perspectives on Web-Based Systems is a critical scholarly resource that examines relevant theoretical frameworks, current practice guidelines, industry standards, and the latest empirical research findings in web-based systems. Featuring coverage on a wide range of topics such as data integration, mobile applications, and semantic web, this publication is geared toward computer engineers, IT specialists, software designers, professionals, researchers, and upper-level students seeking current and relevant research on the prevalence of these systems and advancements made to them.

With the COVID-19 pandemic, many business leaders question the need for strategy and the value of strategic planning and management in today’s environment. This book will demonstrate that our approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant by "Putting Strategy in Action" through developing a "Making the Future Happen Today" way of thinking and living. Many strategy books focus on the perspective of large multinational corporations that have the capacity and capabilities to develop and implement a strategy using very structured methodologies and tools. This book will add a new dimension by focusing on the use of Strategy-as-Practice (SaP), intuition, and serendipity as important complements that can be used by large corporations as well as small- and medium-sized enterprises (SMEs) and entrepreneurs to develop and implement winning strategies. This is an important dimension to support the strategic decision-making process that is frequently undermined in traditional strategic planning and management-focused books. The author theorizes that developing into a Strategy Savvy professional is about embracing two of the most important concepts in strategy development—Proactivity and Sustainability. This book addresses the opportunities and threats presented by VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) and how we can capitalize on those opportunities to create unprecedented growth opportunities in Society 5.0 that is shaping new economies, such as the Digital Economy, the Experience Economy, the Sharing Economy, the GIG Economy, the Purpose Economy and the Circular Economy. The author also proposes a new approach to strategy development and implementation that mixes formal planning with practice and intuition that is helped by serendipity. He presents a strategy that is driven by four propellers—insights, culture, operations, and digitization—to ensure arrival at a better future.

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in business (banking, brokerage, and insurance), marketing (customer relationship, retailing, logistics, and travel), as well as in manufacturing, health care, fraud detection, homeland security and law enforcement.

This book presents best selected papers presented at the International Conference on Emerging Trends and Technologies on Intelligent Systems (ETTIS 2023) held from 23 – 24 February 2023 in hybrid mode at C-DAC, Noida, India. The book includes current research works in the areas of artificial intelligence, big data, cyber-physical systems, and security in industrial/real-world settings. The book illustrates on-going research results, projects, surveying works, and industrial experiences that describe significant advances in all of the related areas.