Modern Romance May 2021 Books 5 8 Her Impossible Baby Bombshell His Billion Dollar Takeover Temptation From Expos To Expecting Queen By Royal Appointment

Four Sizzling Sexy Romances from Mills & Boon!

He thought he'd planned for everything... After his challenging upbringing, billionaire Jun Li has made sure he can't have children. So when Ivy Lam, the woman he shared one mesmerising encounter with, claims she's pregnant, he needs proof--before he claims them both! He'll claim her company...and then her!

Nothing can prepare this tycoon for such shocking news in this red-hot surprise pregnancy romance by USA TODAY bestselling author Dani Collins! He’d planned for everything… Except becoming a father! A life of hardship and crushing responsibility left billionaire Tsai Jun Li never wanting a child to suffer the same. He made sure he couldn’t have children. So when Ivy Lam, the woman he shared one mesmerizing encounter with, appears claiming she’s pregnant, he needs proof! After a painful relationship, Ivy’s night with Jun Li was a magical fresh start. Now she’s preparing for unexpected motherhood…but she didn’t plan on being whisked away to Shanghai! Because it’s suddenly clear Jun Li won’t relinquish his claim…to his baby or to Ivy! From Harlequin Presents: Escape to exotic locations where passion knows no bounds.

Mills & Boon Modern — Escape to exotic locations where passion knows no bounds. From Exposé To Expecting - Andie Brock Following one sexy night with Leonardo, his swift rejection leaves journalist Emma mortified. Letting off steam, she writes a private, scandalous exposé on the tycoon...that’s accidentally published! Yet that’s nothing compared to the surprise that follows... Queen By Royal Appointment - Lucy Monroe As a naïve teenager, Lady Nataliya signed a contract promising her to a prince. Now, to release them both, she causes a scandal. It works... until her betrothed’s brother, the irresistibly brooding King Nikolai, insists she honor the marriage agreement — with him! Stolen In Her Wedding Gown - Amanda Cinelli After the news Greek playboy Eros has just shared about her convenient groom, Priya can’t walk down the aisle of her Manhattan wedding. To save her father’s business, she must flee in her white dress...and wed Eros instead! His Billion-Dollar Takeover Temptation - Emmy Grayson Everleigh’s lost too much already to simply hand over control of the family vineyard she expected to inherit. If she must confront internationally renowned new owner Adrian Cabrera, she will! And fight her red-hot response to the brooding Spaniard...

Red Hot Romances from Mills & Boon!

He thought he'd planned for everything... After his challenging upbringing, billionaire Jun Li made sure he couldn't have children. So when Ivy Lam, the woman he shared one mesmerising encounter with, claims she's pregnant, he needs proof - before he claims them both!

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.