Motorcycle Touring In The Southwest

Thirty-four classic rides through the Southwest's quintessential scenes.

Forty classic rides through the region's quintessential scenes * With its spectacular and varied scenes, no other region of America can best the Pacific Northwest when it comes to motorcycle touring—whether a Sunday afternoon ride with friends or a multiday adventure. Now, with Motorcycle Touring in the Pacific Northwest, bikers have an unparalleled guide describing forty classic rides across the quintessential landscapes of Oregon, Washington, and Vancouver/British Columbia—from the rugged Pacific coast to breathtaking islands, from rain forests to deserts, from the Cascades to the Rockies. In friendly prose peppered with anecdotes, sidebars, and interesting asides, Christy Karras and Steve Zusy describe the routes—most representing a day's worth of riding—and include a map for each, color photographs, and details aplenty on road conditions and terrain, sites worth stopping for, amenities, and side trips.

Discover the best touring roads the Southwest has to offer in this entertaining and informative guide. Berke describes 66 separate rides, each about one day in length. Each trip has been designed to include both great roads and great scenery, plus the best campgrounds, parks, scenic landmarks and restaurants to be found. Lists information on points of interest with prices, hours of operation and other helpful tips.

Our 1973 motorcycle ride took us from Beatrice, Nebraska, to Philmont Scout Ranch in New Mexico, Albuquerque, Phoenix, San Diego, LA, Vacaville, Lake Tahoe, Denver, and then back to Nebraska. We were teenagers, and we had relatives, friends, acquaintances, and girlfriends to see all along the journey. Some nights we camped out, others we stayed in a friend’s travel trailer, and some nights we enjoyed regular beds and access to a swimming pool. Each of us rode a 350cc two-stroke motorcycles on the 3500-mile trip. We had no cell phones, roadside assistance insurance coverage, custom ear plugs, or sound systems. The early 70’s was different than the 60’s, but not that much different. The attraction of the open road and the Pacific Ocean was very powerful. None of us were worried about breaking down or the costs of the trip. We had to go see western America. And we did.

In this new, updated edition, motojournalist Marty Berke provides detailed routes to the best scenic, curving roads the great American Southwest has to offer. From Pikes Peak Highway, the Million Dollar Highway, and Route 66, to Bryce, Zion, and Grand Canyon National Parks, unforgettable roads and adventures await those wanting to explore Arizona, New Mexico, Colorado, and Utah on two wheels. The book contains 64 separate riding trips, each about a day in length, and includes seasoned advice on the best campgrounds, parks, scenic landmarks, and restaurants. Topographical maps, clear directions, and plenty of photographs enhance the text. This popular travel guide for motorcyclists captures all the grandeur and natural beauty of the region and introduces riders to places and sights they would never find on their own.

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.

The Motorcycle Touring Bible provides the ultimate resource for anyone who ever dreamt of seeing the world aboard a motorcycle. From getting the proper gear, to planning a trip, to surviving out on the open road, to accessorizing and modifying your touring bike to meet your particular needs, it’s all here. Author Fred Rau, who has spent decades writing about and promoting motorcycle touring and who now operates his own motorcycle touring business, shares a lifetime of knowledge, tricks, and tips.