Multinationals In The New Europe And Global Trade

After a decade of Eurosclerosis the EC is moving with renewed economic growth and increasing multinational investment toward a single European market under the heading "Project 1992". The creation of a single EC market creates dynamic adjustment needs and opens up new opportunities for international business in a period of intensified global competition and dramatic politico-economic changes. Since the mid-1980s Eastern Europe is undergoing a radical shift towards market-based economic systems -a difficult and fragile development so far which is further complicated by economic and political unification of Germany in central Europe. After the era of British and, later, U. S. leadership in multinational investment German and Japanese multinational companies are becoming more influential players worldwide. Firms from Germany playa special role because German unification of 1990 implies a bigger home market, but also the diversion of total investment activities towards the greater German home market. While the political divide of Europe has ceased to exist, the economic division is becoming more apparent, and it could indeed transitorily increase because the EC 1992 project primarily generates growth impulses in Western Europe, while systemic transformations in Eastern Europe reduce output growth in the short term.

A combination of rigorous analysis and case material; this book is an essential guide to trade and industry developments in Central and Eastern Europe. Its scope encompasses globalization, the business strategies of MNCs, agriculture, services and the dynamics of innovation. It also considers the trading relationships of these countries with Russia as well as the influence of trade on the democratization of states formerly belonging to the USSR.

Presenting a debate on multinationals that is grounded in sound economic arguments, the authors explain their conclusion that multinational enterprises are generally a force for the promotion of prosperity in the world economy.

International Business Economics: A European Perspective provides students with an understanding of the international business environment from a European viewpoint. In a clear and accessible style, it discusses Europe and European business in the wider context of the global economy. It includes up-to-date case studies, focusing on practical business applications, while providing added macro-level coverage through the exploration of a range of well-developed and thoughtfully analysed theories of international trade and international business. Finally, the book considers the development of Europe and the challenges Europe is facing as the European Union and EU business seek to maintain their position in a changing and increasingly competitive global environment.

The Handbook on the EU and International Trade presents a multidisciplinary overview of the major perspectives, actors and issues in contemporary EU trade relations. Changes in institutional dynamics, Brexit, the politicisation of trade, competing foreign policy agendas, and adaptation to trade patterns of value chains and the digital and knowledge economy are reshaping the European Union's trade policy. The authors tackle how these challenges frame the aims, processes and effectiveness of trade policy making in the context of the EU's trade relations with developed, developing and emerging states in the global economy.

An international business text for a changing global environment

Japanese electronics firms have grown into formidable competitors on world markets, but have only expanded seriously their manufacturing presence world-wide since 1985. This volume probes the difference of Japanese multinationals, and examines how the United States and Europe have responded to the Japanese challenge. Belderbos provides original insights into the determinants and effects of the internationalization of Japanese electronics firms and the relationship with trade policy measures in the United States and the European Union.