Narrating Sustainability Through Storytelling

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication. Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication. Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.

To be a storyteller is an incredible position from which to influence hearts and minds, and each one of us has the capacity to utilise storytelling for a sustainable future. This book offers unique and powerful insights into how stories and storytelling can be utilised within higher education to support sustainability literacy. Stories can shape our perspective of the world around us and how we interact with it, and this is where storytelling becomes a useful tool for facilitating understanding of sustainability concepts which tend to be complex and multifaceted. The craft of storytelling is as old as time and has influenced human experience throughout the ages. The conscious use of storytelling in higher education is likewise not new, although less prevalent in certain academic disciplines; what this book offers is the opportunity to delve into the concept of storytelling as an educational tool regardless of and beyond the boundaries of subject area. Written by academics and storytellers, the book is based on the authors’ own experiences of using stories within teaching, from a story of “the Ecology of Law” to the exploration of sustainability in accounting and finance via contemporary cinema. Practical advice in each chapter ensures that ideas may be put into practice with ease. In addition to examples from the classroom, the book also explores wider uses of storytelling for communication and sense-making and ways of assessing student storytelling work. It also offers fascinating research insights, for example in addressing the question of whether positive utopian stories relating to climate change will have a stronger impact on changing the behaviour of readers than will dystopian stories. Everyone working as an educator should fi nd some inspiration here for their own practice; on using storytelling and stories to co-design positive futures together with our students.

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Zusammenfassung: This book provides a holistic conceptualization of social sustainability, going beyond the topics of diversity, equity, and inclusion, and showcases how the United Nations' Sustainable Development Goals (SDGs) emphasizing social sustainability can be integrated into business studies' curricula in different parts of the world. A unique collection of literature comprising educational principles, content, activities, and cases will guide educators, managers of business study programs, and higher education leaders in developing engaging, high-impact educational experiences that enable students to solve grand societal challenges and grow as ethical, inclusive leaders. This handbook features a wide-range of tested teaching innovations. These cover education models addressing newest trends, such as utilizing artificial intelligence and blockchain technologies in education about-and-for socially sustainable business or skill development for enabling circular economy and sustainable production and consumption patterns. The classical, impactful yet underutilized in business studies instructional techniques such as storytelling and theatre are also discussed comprehensively. The cross-disciplinary approach of the handbook speaks to scholars aiming to research and implement business education, which connects social, environmental, and economic dimensions in quality education that promotes sustainable development. Aušrinė Šilenskytė is a Program Manager (Bachelor's in International Business) and an Ambassador for Internationalization at the School of Management, University of Vaasa, Finland. Miguel Cordova is Associate Professor and Internationalization Leader for the Management Department and Management School at Pontificia Universidad Católica del Perú (PUCP), Peru. Marina A. Schmitz serves as a researcher and lecturer at the Coca-Cola Chair of Sustainable Development at IEDC-Bled School of Management, Slovenia and as a senior CSR expert at Polymundo AG in Heilbronn, Germany. Soo Min Toh is Professor of Organizational Behavior and Human Resource Management at the University of Toronto Mississauga, Canada and Visiting Fellow at the University of Edinburgh Business School, UK

Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?

This book is a comprehensive guide on how to teach sustainable consumption in higher education. Teaching and Learning Sustainable Consumption: A Guidebook systematizes the themes, objectives, and theories that characterize sustainable consumption as an educational field. The first part of the book discusses approaches to teaching and learning sustainable consumption in higher education, including reflections on how learning occurs, to more practical considerations like how to set objectives or assess learning outcomes. The second part of the book is a dive into inspiring examples of what this looks like in a range of contexts and towards different aims – involving 57 diverse contributions by teachers and practitioners. Building on the momentum of a steady increase in courses addressing sustainable consumption over the past decade, this guidebook supports innovative approaches to teaching and learning, while also bringing to the fore conceptual debates around higher education and sustainability. Overall, this book will be a seminal resource for educators teaching about sustainability and consumption. It will help them to navigate the specifics of sustainable consumption as a field of scholarship, and design their teaching approaches in a more informed, competent, and creative way.

The Low-Carbon Good Life is about how to reverse and repair four interlocking crises arising from modern material consumption: the climate crisis, growing inequality, biodiversity loss and food-related ill-health. Across the world today and throughout history, good lives are characterised by healthy food, connections to nature, being active, togetherness, personal growth, a spiritual framework and sustainable consumption. A low-carbon good life offers opportunities to live in ways that will bring greater happiness and contentment. Slower ways of living await. A global target of no more than one tonne of carbon per person would allow the poorest to consume more and everyone to find our models of low-carbon good lives. But dropping old habits is hard, and large-scale impacts will need fresh forms of public engagement and citizen action. Local to national governments need to act; equally, they need pushing by the power and collective action of citizens. Innovative and engaging and written in a style that combines storytelling with scientific evidence, this book will be of great interest to students and scholars of climate change, sustainability, environmental economics and sustainable consumption, as well as non-specialist readers concerned about the climate crisis.

In today’s modern world, students must understand the current business landscape when graduating and applying for jobs. Understanding how to market themselves and what companies look for when hiring is crucial, and they must be prepared for this evolving landscape. Due to this, it is critical to establish a sustainable career ecosystem. The Handbook of Research on Sustainable Career Ecosystems for University Students and Graduates draws together the fragmented fields of vocational behavior and human resource management in the context of early-career talent, captures the current state of the landscape and makes suggestions for what opportunities and challenges may lie ahead, and provides a consolidated view of establishing and maintaining sustainable career ecosystems. Covering key topics such as diversity, employability, and career shocks, this premier reference source is ideal for educational professionals, administrators, curriculum developers, business owners, managers, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.