Nightly Business Report Presents Lasting Leadership

Discover the attributes of the 25 greatest business leaders and how they can enhance your own leadership. - Organized thematically, leaders describe a major challenge in their business lives and how they dealt with it. - The focus: actionable insights you can use to deepen your influence and grow your career.

Now in paperback. . . . What outstanding leaders do, and how they do it. Building corporate culture that can withstand anything. Reinventing your business: when it's time, how to do it. Key attributes of lasting leadership. The greatest business leaders of our generation. How they achieved the impossible. What you can learn from them. How to use those lessons to supercharge your career. Two of the world's leaders in business knowledge and insight come together to select and profile the 25 most influential businesspeople of the past quarter century. The team: Nightly Business Report, the United States' #1 daily TV business news program, and Knowledge@Wharton, The Wharton School's online journal of research and business analysis. The book's incisive profiles show exactly how each business leader became so influential. They teach lessons you can use to discover, refine, and nurture your own leadership style -- and gain powerful influence in your own career. You'll gain new insights into familiar faces (Jack Welch, Lou Gerstner, Bill Gates). But you'll also gain greater appreciation for less heralded individuals -- from Mary Kay's Mary Kay Ash to Mohammed Yunus, whose 'microlending' revolution is helping millions of poor people around the world transform themselves into entrepreneurs. No other book offers this much actionable insight into this many extraordinary business leaders. A Conversation with Jack Welch xiii Introduction xxiii Chapter 1 Best of the Best: Inside Andy Grove's Leadership at Intel 1 Chapter 2 Leadership and Corporate Culture 21 Chapter 3 Truth Tellers 47 Chapter 4 Identifying an Underserved Market 73 Chapter 5 Seeing the Invisible 103 Chapter 6 Using Price to Gain Competitive Advantage 131 Chapter 7 Managing the Brand 159 Chapter 8 Fast Learners 183 Chapter 9 Managing Risk 209 Chapter 10 Conclusion 237 References 243 Index 261

Discover the attributes of the 25 greatest business leaders and how they can enhance your own leadership. Two of the world's leaders in business knowledge and insight come together to select and profile the 25 most influential businesspeople of the past quarter century. The team: Nightly Business Report, the United States' #1 daily TV business news program, and Knowledge@Wharton, The Wharton School's online journal of research and business analysis. The book's incisive profiles show exactly how each business leader became so influential. They teach lessons you can use to discover, refine, and nurture your own leadership style -- and gain powerful influence in your own career. You'll gain new insights into familiar faces (Jack Welch, Lou Gerstner, Bill Gates). But you'll also gain greater appreciation for less heralded individuals -- from Mary Kay's Mary Kay Ash to Mohammed Yunus, whose 'microlending' revolution is helping millions of poor people around the world transform themselves into entrepreneurs.; The full list: Andy Grove; Bill Gates; John Bogle; Steve Jobs; Warren Buffett; Herb Kelleher; Sam Walton; Jack Welch; Jeff Bezos; Mary Kay Ash; Michael Dell; Peter Drucker; Alan Greenspan; Oprah Winfrey; George Soros; James Burke; Lee Iacocca; Peter Lynch; Frederick Smith; Mohammed Yunus; Ted Turner; Lou Gerstner; Charles Schwab; Richard Branson; and William George. No other book offers this much actionable insight into this many extraordinary business leaders.

"Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"--

This book is for the next generation of leaders in business, industry and society, for whom it is important to know where wealth and jobs come from, how the government generates tax revenue and the principles which help society function best. It assumes no prior business knowledge, starting with foundational principles and plunges into important issues in business. It explores questions such as: What is the nature of leadership? What is entrepreneurship? What can financial analysis reveal? How can big data and analytics be used? What strategies are available? Every chapter lists learning objectives allowing the reader to know what to expect. Emphasis boxes throughout the text summarize concepts and provide additional examples. The book assumes no math beyond algebra, but develops quantitative tools through seventy worked equations. Each chapter has a Terms and Concepts section for reference and review. Chapter appendices provide practical information on networking, negotiation, professional dress, consulting, employment, and challenging statistics.

The media is saturated with images of leaders as powerful, headstrong individuals, who are certain of their position and willing to do whatever it takes to achieve their organizational goals or personal ambitions. In reality, far too often, a leader’s ego gets in the way of sound decision making, adversely affecting the organization and the individuals involved. This insightful book, based on cutting edge research, advances a new model for understanding effective leadership. Nielsen, Marrone and Ferraro advocate the idea of leading with humility, a trait that is rarely discussed and frequently misunderstood. Humble leaders consider their own strengths, weaknesses and motives in making decisions, demonstrating concern for the common good, and exercising their influence for the benefit of all. Leading with Humility offers students and leaders clarity in understanding the connection between leadership and humility, and teaches them how to enhance their own abilities to become better leaders.