No Bullshit Business Plan

A simple guide to help you write a great business plan even if you have never done so before.Used by 100s of people to gain an unfair advantage in positioning their business for success.Discover why many entrepreneurs are changing the way they look at business planning, and why they are getting the desired results.IS THIS JUST ANOTHER BUSINESS PLAN WRITING BOOK?Short answer is NO!Long Answer: Read on to See How This Book is Different and Will Help You Get Results.Every other business book I have read teaches the old-fashioned business planning way and continues to expand on the idea of the one-page business plan model.Not this book!This book introduces you to business planning by first helping you to clarify your purpose of developing a business plan.You will be introduced to 3 basic rules for writing a successful business plan, break any of these and you may just be wasting your timeThen you will be guided on how to start and complete each section of your business plan.MORE THAN JUST A BUSINESS PLAN WRITING BOOKThis book takes you above just writing a business plan to learning how to research and validate a business idea.You will discover how to structure your business and position your offers for success.In each section, you will see practical examples that explain the point for better understanding.There are pro tips that your competitors will not be aware us; these can stand your business plan out of the pack.WHY THIS BOOK WILL BENEFIT YOUWrite a business plan you will be able to implement, not just another document for the drawer.Complete your business plan in record time.Avoid 11 of the most common business plan mistakes, make anyone or more of these and your plan may just be trashed!Write a business plan that bankers and investors will loveDevelop a solid financial business plan with ease and clarityNOT JUST ANOTHER AUTHORYou see, I have written multiple-funded business plans.Written and pitched business plans that have been selected for grant awards.Trained other startups and small business owners to apply these strategies with great success.Started and grown my own businesses, I have always been in the entrepreneurship trenches just like you!Written several blog articles on the topic of business planning.Spoken at seminars and conferences targeted at startups and small business owners.WHO IS THIS BOOK FOR?Online business owners and startups: Ecommerce store owners, dropshippers, freelancers, affiliates, app developers, website developers, SEOs, etc Traditional business owners and startups: Local businesses such as boutiques, barber shop, restaurant, farm owners, gym, coffee shop, hair salon, makeup artist, etcBusiness ManagersAspiring entrepreneursEntrepreneurship studentsWHY YOU SHOULD READ THIS BOOK?It will make your life a lot easier if you have a business or are planning on starting one.Even if you think you don't need a business plan now, please read this book. Your views about business planning and business success will change for the better.Change your business life for the better. Get a copy today!

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits. Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Most business books are filled with B.S. "Hack this!" "10X that!" "Guaranteed!" But the business success you want isn't hidden inside thousands of buzzwords. Massive success only comes when you get massively clear about the one outcome you can control in your business: YOU. In The No B.S. Small Business Book, you will learn how to get ruthlessly honest about yourself, your business, and what you really want from both-and how to get it. You'll roll up your sleeves and get your hands dirty, applying practical business strategies gleaned from decades of experience building and exiting successful companies. If you want to gain massive traction from achieving massive clarity as you take massive action at all levels of business and life as a no-B.S. business owner, then buckle up... This is the business book you've been waiting for.

Contrary to popular belief, the business world is not that complicated. While every industry and every profession requires specific expertise, the truth is that the "business of business" is relatively simple. For the past seven years, Geoffrey James has written a daily blog that's become one of the most popular business-focused destinations on the web. In BUSINESS WITHOUT THE BULLSH*T, readers will learn surprising but tried-and-true secrets about being an extraordinary boss, about coping with annoying coworkers, and navigating the thorny problems that recur in every workplace. TIPS FROM BUSINESS WITHOUT THE BULLSH*T: Long work hours mean less work gets done. Multiple studies reveal that working 60 rather than 40 hours a week makes you slightly more productive but only for a little while. After about three weeks, people get burned out, get sick and go absent, and start making avoidable errors. What every boss wants from you. From your boss's perspective your real job is to make the boss successful. There are no exceptions to this rule. Why your resume is your enemy. Only write a resume after you're talking to people inside the hiring firm. Then, customize it to match what you've discovered that they really what.

WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2020: LEADERSHIP FOR THE FUTURE A Financial Times Business Book of the Month 'A brilliant set of leadership tools that will help you succeed whatever your goal' - Sir Clive Woodward 'A punchy, plainly written guide, offering a readable and enlightened view of what leaders do and how they should do it' - Financial Times 'A new rubric on leadership' - Evening Standard Inspiration behind the No Bullsh*t Leadership Intelligence Squared podcast Leadership is not some special club, open only to elites. It's not a gold star given only to those with expensive degrees. Leadership is for everyone. Based on the author's hard-won experience as a Global CEO, this smart, fun book delivers a step-by-step working manual on how to lead - for anyone. Full of simple and direct approaches, it demystifies an over-analysed subject to get to the heart of modern leadership: the life-changing, career-transforming power to get stuff done. These principles and actionable steps apply to every field, from small businesses to community initiatives, from schools to sports teams to global enterprises. No matter your goal, this book will show you how to: - make effective decisions - build a world-class team - take care of yourself and others - achieve results

*updated with new material* 'Digital transformation' and 'disruptive innovation' used to be empty buzzwords serving to justify pointless box-ticking and absurd corporate posturing. And then a global pandemic suddenly forced every kind of organization to embrace genuine, urgent innovation as a matter of survival. But how can we ensure that the non-bullshit version of innovation delivers economic recovery at this crucial moment? Are there strategies we can all adapt from the world's most creative leaders to innovate effectively in our own lives? David Rowan, founding editor-in-chief of WIRED UK, embarked on a twenty country quest to find out. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will prepare you for whatever the future may bring - because the world will never move this slowly again. ___________________________ 'In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful is that he does not just stick with small startups, let alone dreamy "inventors". He finds innovation in big companies and even within governments.' - Matt Ridley, The Times

Stephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes. Improving the way that technology is transferred from laboratory to marketplace is central to improving American productivity and competitiveness in a global economy. In this provocative analysis, Stephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes. He explores the key role that technical communicators must play in the movement of technology from expert designers and developers to users. Several lengthy case studies illustrate the rhetorical issues involved in technology transfers as well as the rhetorical barriers to their success. Doheny-Farina argues that processes typically called information transfer and technology transfer are not transfers at all but instead are series of personal constructions and reconstructions of knowledge, expertise, and technologies by the participants attempting to adapt technological innovations for social uses.Underscoring the rhetorical nature of any technology transfer, the case studies describe the powerful effect that a startup company's business plan can have on its future (including the many factors that surround the writing of a business plan), the rhetorical barriers to the transfer of an experimental artificial heart from a university research hospital to a biomedical products manufacturer, and two compelling situations that call for the inclusion of technical writers in new product development from its inception. A final chapter focuses on the important elements in the education of technical communicators and an appendix discusses classroom applications and includes a fictional case incorporating issues of intraorganizational barriers to collaboration in the new product development process.