North East India An Untapped Emerging Market

Research Paper (postgraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Article-publications, course: Management, language: English, abstract: The North East of India comprising of the 8 states of Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim, is a reservoir of rich natural resources and a beautiful amalgamation of different people and cultures. It surely is a region waiting to happen. Blessed with biodiversity, huge hydro-energy potential, oil and gas, coal, limestone, forest wealth, fruits and vegetables, flowers, herbs and aromatic plants, rare and rich flora and fauna, NE India has all the potential to transform into a commercial hub and tourist paradise. The region shares borders with China in the north, Bangladesh in the South-West, Bhutan in the North-West and Myanmar in the East. This makes the North-East a prospective hub of international trade and commerce. Unlike the rest of India, North East India has an added demographic advantage, in the sense that it occupies 7.8 per cent of the country‟s total land space but has a population of 3.8 crore, which makes it approximately 3.73 per cent of the country‟s population. This is also a huge untapped, emerging market, which should prove to be of interest to large domestic and international investors.

This book offers an understanding of the expectations and challenges of Northeast India in the context of India's Act East policy. It critically examines how the policy is being pursued by the incumbent Bharatiya Janata Party-led central government and analyses its relevance from local perspectives. Contributors to the book provide an examination of the differences between Look East and Act East policy and explanations of the expectations of India's neighboring countries, particularly Myanmar, towards Northeast India. They ask the following questions: a) What is to be done to integrate India’s Northeast region meaningfully into the Act East policy? What is the motive of linking this policy with these states? How is this policy received by the local communities? b) What are the challenges of the Northeast region? What are their needs and priorities? How can these states showcase their potentials to Southeast Asia and East Asia? c) What is the significance of the changes from Look to Act East Policy? Has the regime change affected the continuity in the policy? What are the short- and long-term goals? d) What are the expectations of Southeast Asia and East Asia? By addressing these questions, they bridge the knowledge gaps that exist in the understating of the the Northeast region of India vis-à-vis the Act East policy. The first book to combine a balanced view of India's Act East policy and Northeast India, it will be of interest to policy makers and academics in the fields of Development Studies, International Relations, Northeast India and South Asian Politics.

Papers presented at a seminar held at Itanagar during 8-9 February 2005.

The book provides an overview of developments in the field of entrepreneurship education, with special reference to global perspectives on innovations and best practices, as well as research in the emerging economy context. It focuses on various experiments in curriculum design, review and reform in addition to the innovative processes adopted for developing new content for entrepreneurship courses, in many cases with an assessment of their impact on students’ entrepreneurial performance. Further, it discusses the pedagogical methods introduced by teachers and trainers to enhance the effectiveness of students’ learning and their development as future entrepreneurs. It explains the various initiatives generally undertaken to broaden the scope of entrepreneurship education by extending it beyond regular students and offering it to other groups such as professionals, technicians, artisans, war veterans, and the unemployed. The book is a valuable resource for researchers and academics working in the field of entrepreneurship education as well as for trainers, consultants, mentors and policy makers.

Contributed articles.

The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and cultivating emerging markets. For many years, The Economist Corporate Network has been a leading authority in advising firms on how to make the most of the opportunities that emerging markets present, and how to avoid the mistakes so many companies make with disastrous results. In this book, the Corporate Network team shares their expertise with readers. They examine new approaches to business in emerging markets, identifying what you need to think about, the various risks, and how to get your approach right. They also review various markets, from the BRIC countries (Brazil, Russia, India, and China) to the emerging economies of Eastern Europe, Asia and Africa. Based on the unrivalled expertise of The Economist Corporate Network team and their experiences working with hundreds of companies, there is no more useful guide than The Economist: Emerging Markets to explore the opportunities these markets offer and how to take advantage of them.

This book provides a detailed account of the evolution of India’s Look and Act East Policy, addressing the nuances of the policy and its efficacy for the Northeast Region. The Northeastern India as a region is landlocked, sharing most of its boundary with neighbouring countries of South and South East Asia. It empirically explores the progress in and prospects for trade, investment and connectivity between Northeast India and Southeast Asian countries. Further, it discusses a range of regional and sub-regional multilateral initiatives – e.g. the Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC), Bangladesh-China-India-Myanmar (BCIM), and Mekong-Ganga Cooperation (MGC) – that could potentially strengthen the cooperation between Northeast India and neighboring regions in the social, cultural and economic spheres.