Outsmarting Social Media

The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn’s pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and—above all—practical techniques. Read it, get ready for the future, and start reaping the rewards! You’ll Learn How To: • Discover where search and social media are headed, and what it means to you • Implement strategies that work right now–and will work even better in the future • Begin profiting from friendships, personal relationships, and tastemakers • Start using today’s new currency of trust: likes, comments, retweets, shares, and video responses • Use social discovery to deliver messages with stunning personal relevance • Master the “Search and Sell” method for profitingfrom real-time search • Sell through personalized recommendations delivered straight to smartphones • Build your business with Foursquare and Facebook Places check-ins • Learn effective, low-risk ways to use Groupon-style “daily deals” • Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and other verticals • Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets • Preview tomorrow’s most exciting new social players, platforms, products, and services

“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

An easy-to-follow, research-based guide to the simple, low-cost choices that give the reader the power to reduce the risk of developing Alzheimer's disease and dementia; slow the progression of the disease; and mitigate symptoms and improve well-being. Did you know that eating grilled meat could increase your risk of being struck down by dementia? Or that getting on the treadmill can help keep your brain sharp? The dozens of choices you make over the course of any average day — ordering the curry vs. the samosas, reading the newspaper vs. watching the news — really can determine whether you'll develop Alzheimer's years from now as well as how quickly the disease will progress. The US government pours an annual $480 million into Alzheimer's research, but effective medical treatments remain elusive. The good news is that you have the power to outsmart this terrifying disease. Based on the latest scientific research, Outsmarting Alzheimer's gives you more than 75 simple lifestyle prescriptions in the six key areas with the most scientific evidence for protecting your brain health: S=Social Smarts M=Meal Smarts A=Aerobic Smarts R=Resilience to Stress Smarts T=Train Your Brain Smarts S=Sleep Smarts These easy, low-cost, and fun brain-boosting activities include: throwing dinner parties; playing video games; snuggling with someone you care about; and dancing. By sharpening your Brain SMARTS with these quick tips, you can boost your mental edge and prevent or slow memory loss, cognitive decline, dementia, and Alzheimer's. Plus, Outsmarting Alzheimer's features: *a personalized 3-week plan to help you put these prescriptions into action *almost 40 easy and delicious brain-boosting recipes *50 interactive brain-training games *a simple and effective 7-minute workout *special sections for caregivers to help them help their loved ones put the plan into effect If you have a family history of Alzheimer's disease, Outsmarting Alzheimer's can help you delay and even stop this debilitating disease years before it develops. If you've noticed a few symptoms,Outsmarting Alzheimer's can help you determine whether they are related to normal aging or whether you should mention them to your doctor. If you do have mild cognitive impairment,Outsmarting Alzheimer's offers scores of simple strategies to slow the progression of the disease as much as possible. If you or a family member already have a dementia diagnosis,Outsmarting Alzheimer's offers effective strategies for managing symptoms, improving quality of life, and maintaining your current lifestyle for as long as possible. No matter where you are on the Alzheimer's spectrum,Outsmarting Alzheimer's can help you protect the health of your brain, and indeed, your total body.

Do you have "smartphone syndrome?" This refreshingly honest how-to guide will help you find balance and build meaningful connections in a screen-obsessed world. Do you spend hours every day on your smartphone or tablet? Reading the news, shopping for clothes, checking your email, and catching up on social media? Do you scroll through blog articles and text with your friends while waiting in line at the DMV or the grocery store, avoiding any chance interactions with actual human beings? If so, you aren’t alone. Most of us are stuck on a hedonic treadmill of push-button notifications, friend updates, and text messages. But the real question is—are we happy? And, if not, how can we increase our happiness in the age of tech? Outsmart Your Smartphone is not a book about the evils of technology—it’s a road map for achieving happiness using all the tools available to you, including your phone. With this smart and irreverent guide, you’ll find seven steps to help you use technology in ways that increase your well-being, and find tips and tricks for overcoming the obstacles that technology creates. You’ll also learn to: Reconnect with your values, including kindness and gratitude Find your purpose in life—and then live it Use technology to do good things in the world Be fully present in each moment using mindfulness Our technology crazed, social media-obsessed world does nothing if not make us more self-focused. This book will help you harness the power of that focus and magnify your happiness, for yourself and the greater good. You don’t even have to throw out your phone!

In this book, tech expert Amber Mac and Internet security expert Michael Bazzell provide the ultimate handbook for parenting in today's digital world. From understanding social media concerns to learning about tomorrow's technology trends; this book empowers overwhelmed parents to make smarter online decisions to properly protect their kids.