Panhandle Plains Historical Review

The Texas Panhandle-its eastern edge descending sharply from the plains into the canyons of Palo Duro, Tule, Quitaque, Casa Blanca, and Yellow House-is as rich in history as it is in natural beauty. Long considered a crossroads of ancient civilizations, the twenty-six northernmost Texas counties lie on the southern reaches of the Great Plains, w...

An outsider, he brought his business savvy and vision of civic growth to bear on America's last frontier.

“It shall be the chosen land, perpetual sunshine shall kiss its trees and vines, and, being storied in luscious fruits and compressed into ruddy wine, will be sent to the four points of the compass to gladden the hearts of all mankind . . . They will breathe the pure and bracing air, bask in the healing sunshine, drink the invigorating wine, and eat the life prolonging fruit.” —from a brochure advertising the Staked Plains from the Missouri Pacific Railway Company, 1889 Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle–South Plains area of Texas from the late years of the nineteenth century to the early years of the twentieth. Shunned by settlers for decades because of its popular but forbidding image as a desert filled with desperados, savage Indians, and solitary ranchers, the region was seen as an agricultural and cultural wasteland. The territory, consequently, was among the last to be settled in the United States. But from 1890 to 1917, land companies and agents competed to attract new settlers to the plains. To this end, the combined efforts of local residents, ranchers and landowners, railroads, and professional real estate agents were utilized. Through brochures, lectures, articles, letters, fairs, and excursion trips, midwestern farmers were encouraged to find new homes on what was once feared as the “Great American Desert.” And successful indeed were these efforts: from 13,787 in 1890, the population grew to 193,371 in 1920, with a corresponding increase in the amount of farms and farm acreage. The book looks at the imagination, enthusiasm, and determination of land promoters as they approached their task, including their special advertisements and displays to show the potential of the area. Treating the important roles of the cattlemen, the railroads, the professional land companies, and local boosters, Land of Bright Promise also focuses on the intentions and expectations of the settlers themselves. Of special interest are the fifteen historical photographs and reproductions of promotional pieces from the era used to spur the land boom. What emerges is an engaging look at a critical period in the development of the Texas Panhandle and an overview of the shift from cattle to agriculture as the primary industry in the area.

Charles Goodnight was a pioneer of the early range cattle industry—an opinionated and profane but energetic and well-liked rancher. Goodnight’s story is now re-examined by William T. Hagan in this brief, authoritative account that considers the role of ranching in general—and Goodnight in particular—in the development of the Texas Panhandle. The first major reassessment of his life in seventy years, Charles Goodnight: Father of the Texas Panhandle traces its subject’s life from hardscrabble farmer to cattle baron, giving close attention to lesser-known aspects of his last thirty years. Goodnight came up in the days when much of Texas was free range and open to occupancy by any cattleman brave enough to stake a claim. Hagan shows how Goodnight learned the cattle business and became one of the most famous ranchers of the Southwest. Hagan also presents a clearer picture than ever before of Goodnight’s business arrangements and investments, including the financial setbacks of his later life. As entertaining as it is informative, Hagan’s account takes readers back to the Palo Duro Canyon and the Staked Plains to share insights into the cattleman’s life—riding the range, fighting grass fires, driving cattle to the nearest railhead—the very stuff of cowboy legend and lore. This fascinating biography enriches our understanding of a Texas icon.