Paradoxes Of Culture And Globalization

"What is a paradox? Why are cross-cultural paradoxes essential for understanding the changes that are occurring because of globalization? Encompassing a wide variety of areas including leadership, cross-cultural negotiations, immigration, religion, economic development, and business strategy, Paradoxes of Culture and Globalization develops 93 cross-cultural paradoxes essential for understanding globalization." "This is a text for advanced undergraduate and graduate courses such as International Management, International Business, Comparative Management, World Business Environment, Cross-Cultural Management, Cross-Cultural Communications, and Cultural Anthropology in the departments of business and management, communication, and anthropology. It is also appropriate for management training and education."--BOOK JACKET.

World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.

Americans want it both ways. They are committed to cultural diversity, yet demand an endless variety of cheap consumer goods from a global system that destroys distinct ways of life. In this groundbreaking work, David Steigerwald argues that Americans have papered over this paradox by embracing the rhetoric of diversity and multiculturalism, which hides the extent to which they have accepted homogenized ways of working and living.

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Authenticity in our globalized world is a paradox. This collection examines how authenticity relates to cultural products, looking closely at how a particular "ethnic" food, or genre of popular music, or indigenous religious belief attains its aura of originality, when all traditional cultural products are invented in a certain time and place.

The Paradox of a Global USA describes the vexed relationship between the United States and globalization. On the one hand, the U.S. has vociferously promoted modernization and open markets, both central components of the process of globalization. On the other hand, it appears to be resolutely determined not to live within an institutional framework of globalized authority. As the world's only superpower, the United States is often perceived as championing its own narrow national sovereignty—for example, by opposing the Kyoto Protocol and the International Criminal Court, and by taking action in Iraq outside the auspices of the UN. The book treats the paradox of American exceptionalism and globalization as a "local" happening within the broader process of globalization. These essays analyze the ways in which the USA has both played a role in, and reacted against, emerging present-day globalization. Examples are drawn from the fields of history, political science, cultural studies, and economics, making this collection one of the very few to link together so diverse a group of authors and approaches to the subject of global USA.

Since the early 1980s Ecuador has experienced a series of events unparalleled in its history. Its &“free market&” strategies exacerbated the debt crisis, and in response new forms of social movement organizing arose among the country&’s poor, including women&’s groups. Gendered Paradoxes focuses on women&’s participation in the political and economic restructuring process of the past twenty-five years, showing how in their daily struggle for survival Ecuadorian women have both reinforced and embraced the neoliberal model yet also challenged its exclusionary nature. Drawing on her extensive ethnographic fieldwork and employing an approach combining political economy and cultural politics, Amy Lind charts the growth of several strands of women&’s activism and identifies how they have helped redefine, often in contradictory ways, the real and imagined boundaries of neoliberal development discourse and practice. In her analysis of this ambivalent and &“unfinished&” cultural project of modernity in the Andes, she examines state policies and their effects on women of various social sectors; women&’s community development initiatives and responses to the debt crisis; and the roles played by feminist &“issue networks&” in reshaping national and international policy agendas in Ecuador and in developing a transnationally influenced, locally based feminist movement.

Celebrated as the home of the blues and the birthplace of rock and roll, Memphis, Tennessee, is where Elvis Presley, B. B. King, Johnny Cash, and other musical legends got their starts. It is also a place of conflict and tragedy--the site of Martin Luther