Periodismo De Marcas Fundamentos Operativa Transformaci N Empresarial Y Perspectiva Econ Mica

El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.

This book addresses the key challenges of balancing economic growth, poverty alleviation, and environmental protection in the development of major physical infrastructure, ranging from transport to energy.

bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.

This publication deals with key issues in land tenure, especially as they relate to food insecurity and rural development situations. Land tenure issues are frequently ignored in rural development interventions, with often long-lasting, negative results. This guide is designed to assist technical officers in governments and civil society in understanding why and how land tenure issues should be considered in rural development projects. It analyses important contexts such as environmental degradation, gender discrimination, and conflicts, where land tenure is currently of critical concern.

This excellently written monograph provides – for the first time ever - a thorough introduction and systematic overview of all aspects of intelligent data processing on the Web. It presents both the current state of research as well as application aspects. All major topics related to Web Intelligence which can have impact on future directions and developments are presented in detail. This book will be a valuable source of reference for years to all research and development professionals interested in Web Intelligence. Students will also appreciate the numerous illustrations and examples.

Past, Present, and Future of Knowledge Acquisition This book contains the proceedings of the 11th European Workshop on Kno- edge Acquisition, Modeling, and Management (EKAW ’99), held at Dagstuhl Castle (Germany) in May of 1999. This continuity and the high number of s- missions re?ect the mature status of the knowledge acquisition community. Knowledge Acquisition started as an attempt to solve the main bottleneck in developing expert systems (now called knowledge-based systems): Acquiring knowledgefromahumanexpert. Variousmethodsandtoolshavebeendeveloped to improve this process. These approaches signi?cantly reduced the cost of - veloping knowledge-based systems. However, these systems often only partially ful?lled the taskthey weredevelopedfor andmaintenanceremainedanunsolved problem. This required a paradigm shift that views the development process of knowledge-based systems as a modeling activity. Instead of simply transf- ring human knowledge into machine-readable code, building a knowledge-based system is now viewed as a modeling activity. A so-called knowledge model is constructed in interaction with users and experts. This model need not nec- sarily re?ect the already available human expertise. Instead it should provide a knowledgelevelcharacterizationof the knowledgethat is requiredby the system to solve the application task. Economy and quality in system development and maintainability are achieved by reusable problem-solving methods and onto- gies. The former describe the reasoning process of the knowledge-based system (i. e. , the algorithms it uses) and the latter describe the knowledge structures it uses (i. e. , the data structures). Both abstract from speci?c application and domain speci?c circumstances to enable knowledge reuse.

This book presents the fundamentals of wireless communications and services, explaining in detail what RF spectrum management is, why it is important, which are the authorities regulating the use of spectrum, and how is it managed and enforced at the international, regional and national levels. The book offers insights to the engineering, regulatory, economic, legal, management policy-making aspects involved. Real-world case studies are presented to depict the various approaches in different countries, and valuable lessons are drawn. The topics are addressed by engineers, advocates and economists employed by national and international spectrum regulators. The book is a tool that will allow the international regional and national regulators to better manage the RF spectrum, and will help operators and suppliers of wireless communications to better understand their regulators.